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Video-Enabled Healthcare: The Next Big Thing?

Video-Enabled Healthcare: The Next Big Thing?

According to a recent poll, 64 percent of Americans indicated that they would take advantage of video-enabled doctor visits. The same survey, conducted by Harris Poll on behalf of American Well, also found that 7 percent of respondents said they would switch to a healthcare provider that incorporated telehealth technologies into its service plan. In addition, the study determined that 63 percent of respondents believe telehealth technologies offer the potential for greater diagnostic accuracy than that of email and telephone-based remote services. For healthcare app developers, this heralds a major opportunity. Mobile video offers deep untapped potential in the world…

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Yahoo and Twitter Square Off Over Mobile Advertising

Yahoo and Twitter Square Off Over Mobile Advertising

Yahoo! Inc., having been a wild card in the mobile advertising industry for the past few years, is showing signs of emerging as a major player. Industry analysts, drawing on data generated by eMarketer, have noted that Yahoo!’s much-publicized “reload and relaunch” efforts are finally having the intended effect. Forecasts suggest that Yahoo! could command as much as 3.18 percent of the mobile ad market this year, with analysts projecting that number to rise to 3.74 percent in 2015 and 4.19 percent by 2016. If those forecasts are accurate, Yahoo! will supplant Twitter as the world’s third-largest platform for mobile…

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Obama Becomes the First U.S. President to Write Code

Obama Becomes the First U.S. President to Write Code

U.S. President Barack Obama became the first sitting chief executive in American history to write computer code, when he put together several lines of Javascript during a recent Hour of Code session. The Hour of Code program, an educational initiative supported by many of the world’s leading technology companies, is designed to “demystify” the computer coding process through hour-long tutorials. The tutorials teach students the basics of coding, providing them with the foundation to learn more if it piques their interest. During his session, Obama put together a short piece of code that created the shape of a square on…

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Johnnie Walker and Uber Team Up to Promote Alcohol Safety

Johnnie Walker and Uber Team Up to Promote Alcohol Safety

In an innovative example of mobile marketing synergy, Scotch whisky distiller Johnnie Walker and Uber, a popular ride-sharing service, have teamed up to promote a powerful alcohol safety message. The specifics of the partnership include Johnnie Walker sponsoring 250,000 kilometers (about 156,000 miles) of free ride points, which Uber will distribute through its location-based service. The pilot project is based in the British cities of London, Leeds and Manchester. Analysts note the similarity between the Johnnie Walker-Uber partnership and AT&T’s popular It Can Wait program, which was created to communicate the dangers of distracted driving. According to expert onlookers, both…

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Yahoo! Announces its First Mobile App Developer Conference

Yahoo! Announces its First Mobile App Developer Conference

Yahoo! continued its efforts to brand itself as a global leader in software development innovation by announcing its inaugural mobile app development conference. Officially known simply as the Mobile Developer Conference, Yahoo!’s event is scheduled to take place on Thursday, February 19, 2015 in San Francisco, California. The move follows Yahoo!’s acquisition of Flurry, a mobile analytics company, which was purchased for a reported $200 million price tag. New Yahoo! president and CEO Marissa Mayer, poached from Google’s upper ranks two years ago, had led the company’s efforts to reorganize itself around the mobile vertical. Specifics about the Mobile Developer…

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Google Testing Live Video Chat with Doctors

Google Testing Live Video Chat with Doctors

Internet and technology giant Google is in the early stages of a groundbreaking pilot program that seeks to create real-time interfaces between doctors and patients. The company is currently testing real-time video links between doctors and people who use Google’s eponymous search engine to look up information about medical symptoms. In an age of instant information and rising healthcare costs, many people are choosing to research symptoms online before booking a doctor’s appointment. Google is giving a select number of online patients the option of discussing their symptoms with a doctor via a live video chat window. The project is…

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Apple iPad and iPhone Are Bankrupting Finland

Apple iPad and iPhone Are Bankrupting Finland

With his country currently experiencing some economic turbulence, Finnish Prime Minister Alexander Stubb said that Apple was partially to blame for Finland’s problems. In an interview with CNBC, Stubb said that several traditionally strong Finnish industries were in decline, and pointed to Apple as a major reason why. Finland was once one of the world’s leading exporters of pulp and paper, but with demand for those products dwindling in the digital age, the industry is suffering. Worse, Apple’s outperformance of Finland’s one-time tech giant, Nokia, is largely responsible for Nokia’s dramatic decline. Microsoft purchased Nokia’s device and services businesses this…

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The “Wild West” of Domain Names All Over Again

The “Wild West” of Domain Names All Over Again

Until recently, businesses and entrepreneurs establishing websites had a limited selection of available domains to choose from. The Internet was dominated by .com, .net, .org and, to a lesser extent, .biz. Yet, with an aggressive expansion of available domain names in the online world, that’s all set to change. The only remaining hurdle is awareness. Specifically, the problem is that most businesses and entrepreneurs simply don’t know of the multitude of alternatives now available to them. This expansion is largely being driven by the International Corporation for Assigned Names and Numbers, or ICANN. The nonprofit organization has triggered a rush…

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1 in 3 Doctors Expected to Buy the iPhone 6

1 in 3 Doctors Expected to Buy the iPhone 6

The Apple iPhone has been a hit with doctors since its initial release, and that trend is expected to reach new heights with the upcoming release of the company’s new iPhone 6. Apple’s new flagship iPhone line is replete with activity sensors and health and fitness tracking features, prompting some industry analysts to suggest that as many as one in three American doctors will own one by the Thanksgiving holiday. Dr. Nate Gross, the cofounder of the physician-oriented social networking service Doximity, American doctors adopted the iPhone 5 an astonishing 400 percent faster than the overall population. According to Gross,…

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