The Challenge

Moffitt Cancer Center is one of the leading cancer hospitals in the United States. They received a grant from NIH for two smoking cessation trials and they turned to Dogtown Media to develop the mobile apps. The trial consisted of a twelve-week treatment cycle, where 250 participants were asked four questions via an in-app survey and based on their responses, they were delivered customized videos. After the twelve-week period, participants were able to access on-demand content for an additional twenty-six weeks.

The Process

  • User research, analysis and design discovery
  • User flow diagrams using wireframes 
  • High fidelity graphics with interactive prototype
  • Front-end development for iOS and Android
  • Backend systems for storing user data and uploading content

The Solution

A streamlined app that can be easily navigated for users to complete surveys based around current smoking habits. Consisting of a 26 Week On-Demand Treatment Content program, this application delivers a weekly in-app survey that measures different variables such as smoking status, quit motivation, self-efficacy, and negative effects. In addition, users are supplied with daily text messages for the first 12 weeks along with push notifications that remind participants to stay engaged with the program as they strive to make a positive impact on their health. 


The mobile app includes the following:

  • Integrating with a REDCap clinical database for storing participant responses. 
  • Building the backend coding logic to determine which video should be delivered to which participant during the twelve-week cycle. 
  • Creating an API that reliably and securely connects the app to the backend database.
  • Personalized notifications were sent to participants to encourage them to complete their surveys.
  • Support for English and Spanish language.

The Results

The mobile app has been successfully deployed in the ongoing smoking cessation clinical trials.

Talk to us about incorporating this solution into your healthcare network today.