Worldwide Breast Cancer (WWBC) is an American nonprofit that operates virtually, educating over 200 million in 22 languages in 90 countries since 2014. Site visitors learn the 12 signs of breast cancer, when to get a mammogram, determine their risk for breast cancer, and much more.
WWBC sought to curate a personalized educational experience to enable people to easily assess their risk level and receive customized screening recommendations based on the results. By partnering with Dogtown, they sought to streamline the user flow intuitively to aid user navigation. Know Your Lemons started as Native iOS Only but Dogtown Media coached WWBC to pivot to React Native which allowed the target audience to grow exponentially, reaching both Apple and Android user bases.