The Apple iPhone has been a hit with doctors since its initial release, and that trend is expected to reach new heights with the upcoming release of the company’s new iPhone 6. Apple’s new flagship iPhone line is replete with activity sensors and health and fitness tracking features, prompting some industry analysts to suggest that as many as one in three American doctors will own one by the Thanksgiving holiday.
Dr. Nate Gross, the cofounder of the physician-oriented social networking service Doximity, American doctors adopted the iPhone 5 an astonishing 400 percent faster than the overall population. According to Gross, 85 percent of Doximity users already own an iPhone.
While doctors have been quick to embrace new Apple products, there are questions as to whether the trend is more reflective of their disposable income, or whether Apple offers physicians indispensable professional tools. In the case of the iPhone 6, it would appear that the latter trend is more likely.
The iPhone 6 offers advanced health and fitness tracking features, and its larger screen enables richer, more complex displays and analytical tools. Also, the larger screen will enable doctors to access a broader range of patient data, medical reports, and journals without the need for a computer. It’s all part of a concerted effort on the part of tech companies to focus on developing products that support the well-being of its users.
If you’re a HealthKit iPhone app developer, you should already be thinking about the possibilities created by these demographic trends. What kinds of mobile software could enrich doctor-patient relationships? What kinds of software products might appeal to the doctors who will adopt the iPhone 6? What will they want? What will they need?
For a Bluetooth app development company, the health and fitness vertical is poised to be a major area of future growth. Concentrating software development in this area could prove to be a savvy and profitable move in the not-too-distant future.Tags: aapl, american doctors, android vs apple, android vs iphone, apple iphone 6, apple medical device, apple watch, bluetooth app, doctors, doximity, dr nate gross, health app, healthkit, iphone 6, medical smartphone, mobile software, nate gross, samsung vs iphone, software development, wearbale smartwatch