Coffeeshops are a favorite hangout for app developers and tech workers. They also have a serious problem: Wi-Fi moochers. You know the type — buying a small coffee and then taking up two tables and three outlets for hours on end of quality Internet hangout time. Honestly, most of us have been that obnoxious customer on a at least a few occasions.
Thankfully, a new startup is offering a solution that helps coffeeshops boost profits and provide good Wi-Fi, without loosing customers by making “no-laptop” tables or cutting it off altogether. GoGoGuest, produced by a group of San Francisco app developers, essentially gives customers one-hour tokens for accessing the public network with their purchase. They can stay as long as they want, but they’ll have to make a purchase each hour to earn it. The program has been a success at the Chai Bar in San Francisco, where a TechCrunch report says that there’s been a 30 percent conversion rate among customers with a tendancy to stick around as long as six hours.
GoGoGuest’s app developers are competing with existing one-time-code solutions for public Wi-Fi networks, but believes that they’ll be able to become the best option from the shop’s perspective by offering a dashboard with advanced analytics on network activity, allowing them to find and reward their best customers as well as offer promotions within the GoGoGuest network. (Certainly a big improvement on the confusing card-payment system at bigger coffeeshops like Starbucks and the like.)
The long term plan seems to be to build out a network of reliable workspaces for on-the-go tech workers — the holy grail of good coffee, strong Wi-Fi, and reasonable rates. Most of us would gladly pay a few extra dollars for a slightly better experience when working out on the go, and GoGoGuest is a compelling addition to the roster of options mobile and co-working spaces.Tags: app concept, app development, app idea, appreneur, co-working, co-working spaces, coffeeshop app, connected devices, coworking, entrepreneur, iOS, ipad app developer, mobile app developer, mobile employees, mobile lifestyle, mobile techies, mobile work, network interface, startup strategy, startups, tech, techcrunch, technology, ui design, ux design, Wi-Fi app