Subscriptions vs. “Lifetime Access”: A Strategic Guide to Building Recurring Revenue for Mobile Apps
Key Takeaways: Subscription models generate 45.4% of total app revenue despite representing only 4% of all mobile apps, demonstrating their superior monetization potential over lifetime access models Weekly and monthly subscription plans are experiencing unprecedented growth in 2025, with users prioritizing psychological safety and flexibility over long-term financial savings through annual or lifetime deals Hybrid […]