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Articles and tips focused on tech startups.

Building Buzz: Pre-Launch Marketing Strategies for Your Mobile App

Published on June 9, 2025

Key Takeaways Start Early & Research Deeply: Successful app launches begin weeks (if not months)…

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How Businesses Can Capitalize on Influencer Marketing to Launch and Grow Mobile Apps

Published on June 3, 2025

After reading this article, you’ll: Understand the high ROI potential of influencer marketing for apps…

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Building Mobile Apps for the Creator Economy: A Complete Guide for Businesses

Published on May 27, 2025

After reading this article, you’ll: • Understand the massive opportunity in the $224 billion creator…

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Ethical Mobile App Development: Prioritizing User Privacy to Build Trust

Published on May 20, 2025

Ethical App Development: Prioritizing User Privacy to Build Trust Ethical apps earn customer loyalty: 75%…

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The Importance of a Discovery Phase in Ensuring App Project Success

Published on May 13, 2025

Key Takeaways: Upfront Discovery Prevents Costly Mistakes: Investing time in an early discovery phase clarifies…

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What Businesses Need to Prepare Before Starting a Mobile App Development Project

Published on April 29, 2025

Article summary: Start with Strategy: Define a clear app vision aligned with your business goals….

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How to Choose the Right Database for Your Mobile App Backend

Published on April 23, 2025

No one-size-fits-all solution: The “best” database depends on your app’s specific needs – data complexity,…

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Dark Mode vs. Light Mode in Mobile App Design: Finding the Right Balance

Published on April 16, 2025

After reading this article, you’ll: Dark Mode’s rise is impossible to ignore – surveys show…

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Choosing the Right Authentication Methods for Mobile App Security

Published on April 8, 2025

After reading this article, you’ll: Understand how to balance security and user experience by implementing…

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The First 90 Days After App Launch: What to Expect and How to Thrive

Published on March 31, 2025

After reading this article, you’ll: Understand the critical performance metrics (e.g., retention, churn rate, active…

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