Content marketing trumped traditional banner ads on desktop and mobile because it offered something that actually got user’s attention: value.
On desktop, iPhone app developers and startup founders blog about their knowledge to both help the community and bring like-minded people to their brand. On mobile, integrated content helps third-party brands reach users in a context that actually matters to them, allowing a favorable impression.
With that logic in mind, the startup community is starting to see a shift towards a new type of value-added marketing: the super-useful side project. From browser extensions to web apps to open-source Github repos, side projects are picking up serious steam among Denver iPhone app developers. It’s not just for the open-source community anymore, and growth hackers at young startups are seeing great results from pursuing viral, useful side projects to spread brand recognition among users.
There’s a compelling post by Sagi Shrieber over at Hacking UI right now that goes into detail about how he made the transition from freelance designer to startup founder, all while juggling a dozen side projects. What’s interesting in this article is the focus on how he finds inspiration and decides which to pursue: value. (Check out the post, it’s a great read.)
Here are a few of the key takeaways:
- Have a partner
- Pursue your own passions and problem areas
- Build things that you would share
- Automate, automate, automate
What’s exciting about the side project trend is how it embodies the “move fast, break things” Silicon Valley mentality in a positive way. Training yourself to think in terms of small, approachable projects is always a good thing for iPhone app developers and anybody interested in tech entrepreneurship because it’s almost like a practice round for the main show: launching a full-time business around an iPhone app. Every startup begins with an MVP, and even something as small as a browser extension is an MVP in its own right.
Practice makes perfect for iPhone app developers. Let’s make more side projects.Tags: Android, Apple, automation, co-founder, Denver iPhone app developers, GitHub repos, growth hacking, mobile app developer, monetization, open source, open source community, side project, startup strategy, startup team, startups, value, value-added marketing