The HomePod is Apple’s Smart Speaker (Emphasis on Speaker)

Published on June 6, 2017

Most iPad app developers were expecting big news about a Siri speaker at this year’s…

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Lyft Leans Into “Woke” Image In an Attempt to Unseat Uber

Published on March 30, 2017

As Uber struggles to shake the bad press that has come to define its year…

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Google Vows Change After Ad Firms Exit Over Offensive Videos

Published on March 24, 2017

Mobile app developers who have found themselves lost in a YouTube hole can attest to…

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User Needs: Providing a Service vs Solving a Problem

Published on June 10, 2016

Silicon Valley has a problem differentiating between “problems” and “annoyances.” Does the difference between these…

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How to Market Your Startup for Maximum Discoverability

Published on June 7, 2016

If you figured acquiring loyal users for your app would be cheap, brace yourself for…

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Don’t Start with the Sales Funnel: Start with the Value

Published on May 31, 2016

“Value-added marketing” is a big buzzword in the mobile app development community these days. The…

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How the Psychology of First Impressions Defines Startups

Published on April 12, 2016

Making an app is, in many ways, like preparing a good meal — long hours…

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