User Needs: Providing a Service vs Solving a Problem

Published on June 10, 2016

Silicon Valley has a problem differentiating between “problems” and “annoyances.” Does the difference between these…

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How to Market Your Startup for Maximum Discoverability

Published on June 7, 2016

If you figured acquiring loyal users for your app would be cheap, brace yourself for…

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Don’t Start with the Sales Funnel: Start with the Value

Published on May 31, 2016

“Value-added marketing” is a big buzzword in the mobile app development community these days. The…

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How the Psychology of First Impressions Defines Startups

Published on April 12, 2016

Making an app is, in many ways, like preparing a good meal — long hours…

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