Category Archives for technology

A 10-Step Internet Security Plan for Startups

A 10-Step Internet Security Plan for Startups

With the continued development of technologies poised to connect a whole new generation of devices to the Internet, it’s more important than ever for startups to have a comprehensive security plan in place. Experts recommend covering your bases by following these 10 steps: Plan your strategy. Begin by identifying the aspects of your business at the greatest risk of disruption, and build your strategy around protecting them. Make Internet security a priority. Create a company culture of Internet security as soon as you launch your business. Choose platforms wisely. Some operating systems and platforms are more secure than others; do…

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16 Tech Trends to Watch in 2015

16 Tech Trends to Watch in 2015

Technology is moving at a faster and faster pace, with innovations becoming more frequent and more impactful. Here are 16 tech trends predicted by venture capitalist Marc Andreessen that could make major inroads in the year ahead: Virtual reality. This has been a science fiction staple for many years, but technology may finally be poised to make it accessible to the masses. Businesses could start to use sensor technologies to increase operational efficiency and reduce employee workloads. Data and learning. Big data is meaningless without tools to interpret it; in the year ahead, those tools are poised to make forward leaps and bounds….

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Video-Enabled Healthcare: The Next Big Thing?

Video-Enabled Healthcare: The Next Big Thing?

According to a recent poll, 64 percent of Americans indicated that they would take advantage of video-enabled doctor visits. The same survey, conducted by Harris Poll on behalf of American Well, also found that 7 percent of respondents said they would switch to a healthcare provider that incorporated telehealth technologies into its service plan. In addition, the study determined that 63 percent of respondents believe telehealth technologies offer the potential for greater diagnostic accuracy than that of email and telephone-based remote services. For healthcare app developers, this heralds a major opportunity. Mobile video offers deep untapped potential in the world…

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Yahoo and Twitter Square Off Over Mobile Advertising

Yahoo and Twitter Square Off Over Mobile Advertising

Yahoo! Inc., having been a wild card in the mobile advertising industry for the past few years, is showing signs of emerging as a major player. Industry analysts, drawing on data generated by eMarketer, have noted that Yahoo!’s much-publicized “reload and relaunch” efforts are finally having the intended effect. Forecasts suggest that Yahoo! could command as much as 3.18 percent of the mobile ad market this year, with analysts projecting that number to rise to 3.74 percent in 2015 and 4.19 percent by 2016. If those forecasts are accurate, Yahoo! will supplant Twitter as the world’s third-largest platform for mobile…

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Obama Becomes the First U.S. President to Write Code

Obama Becomes the First U.S. President to Write Code

U.S. President Barack Obama became the first sitting chief executive in American history to write computer code, when he put together several lines of Javascript during a recent Hour of Code session. The Hour of Code program, an educational initiative supported by many of the world’s leading technology companies, is designed to “demystify” the computer coding process through hour-long tutorials. The tutorials teach students the basics of coding, providing them with the foundation to learn more if it piques their interest. During his session, Obama put together a short piece of code that created the shape of a square on…

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Johnnie Walker and Uber Team Up to Promote Alcohol Safety

Johnnie Walker and Uber Team Up to Promote Alcohol Safety

In an innovative example of mobile marketing synergy, Scotch whisky distiller Johnnie Walker and Uber, a popular ride-sharing service, have teamed up to promote a powerful alcohol safety message. The specifics of the partnership include Johnnie Walker sponsoring 250,000 kilometers (about 156,000 miles) of free ride points, which Uber will distribute through its location-based service. The pilot project is based in the British cities of London, Leeds and Manchester. Analysts note the similarity between the Johnnie Walker-Uber partnership and AT&T’s popular It Can Wait program, which was created to communicate the dangers of distracted driving. According to expert onlookers, both…

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Yahoo! Announces its First Mobile App Developer Conference

Yahoo! Announces its First Mobile App Developer Conference

Yahoo! continued its efforts to brand itself as a global leader in software development innovation by announcing its inaugural mobile app development conference. Officially known simply as the Mobile Developer Conference, Yahoo!’s event is scheduled to take place on Thursday, February 19, 2015 in San Francisco, California. The move follows Yahoo!’s acquisition of Flurry, a mobile analytics company, which was purchased for a reported $200 million price tag. New Yahoo! president and CEO Marissa Mayer, poached from Google’s upper ranks two years ago, had led the company’s efforts to reorganize itself around the mobile vertical. Specifics about the Mobile Developer…

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Google Launches Android Studio 1.0 IDE for Developers

Google Launches Android Studio 1.0 IDE for Developers

Google finally launched its long-awaited Android Studio 1.0 Integrated Development Environment (IDE) platform. The move marks the first time Google has made a stable version of its Android development support platform available to independent developers. It is available for download from Google’s official Android Developer website, and is compatible with the Mac, Windows and Linux operating systems. The Android Studio platform was first officially announced in May, 2013. Google framed the original announcement with a straightforward endorsement that the upcoming platform would be “the” official IDE for Android developers. Intended to replace the incumbent Eclipse IDE platform, Google also pledged that…

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Google Testing Live Video Chat with Doctors

Google Testing Live Video Chat with Doctors

Internet and technology giant Google is in the early stages of a groundbreaking pilot program that seeks to create real-time interfaces between doctors and patients. The company is currently testing real-time video links between doctors and people who use Google’s eponymous search engine to look up information about medical symptoms. In an age of instant information and rising healthcare costs, many people are choosing to research symptoms online before booking a doctor’s appointment. Google is giving a select number of online patients the option of discussing their symptoms with a doctor via a live video chat window. The project is…

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China Passes the U.S. as Apple’s Largest Smartphone Market

China Passes the U.S. as Apple’s Largest Smartphone Market

According to a recent report, Chinese consumers have been warm in their reception of the iPhone 6 and iPhone 6 Plus, ordering a whopping 20 million units in their first weekend of availability. With the new iPhone’s official release, China is likely to surpass the United States as the single largest national iPhone market. Americans preordered 10 million iPhones during the first weekend they were offered. Two major factors were cited as fueling Chinese demand for iPhones. First, China’s middle class continues to grow, and its strengthening economy means that increasing numbers of people have disposable income. Second, the country is…

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