Category Archives for technology

Enterprise vs. Consumer Mobile App Development

Enterprise vs. Consumer Mobile App Development

A recent global survey, published on Forbes.com, found significant disparities in the earning potential of enterprise-oriented apps compared to their consumer counterparts. The survey, which was carried out by Vision Mobile, looked at 10,000 software developers working in 130 countries. Here is an overview of the major results: 43% of enterprise app development professionals who participated in the survey reported incomes of more than $10,000 per month, compared to just 19% of consumer-oriented developers Twice as many enterprise app developers (18% of those surveyed) are making more than $100,000 per month, compared to consumer app developers (9% of those surveyed)…

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Connected Devices Are Changing Our Relationship with Electronics

Connected Devices Are Changing Our Relationship with Electronics

The age of the Internet of Things (IoT) is fast approaching, and it promises to transform the way we live our everyday lives. Homes will automatically heat to the perfect temperature, just in time for your return from work. Garage doors will open on their own as soon as your car is within range, and your house will unlock without keys when you wave at a wall-mounted sensor. Yet, for all the unprecedented change the IoT will bring, one of the major lingering questions revolves around what will happen to older, unconnected appliances. Many homeowners and business owners won’t be…

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How Venture Capital for App Development Models Are Changing

How Venture Capital for App Development Models Are Changing

Considering that the average day sees about 1,600 new apps go on sale, software developers are under the gun to generate awareness and interest among consumers more effectively. The intense competition has put considerable strain on traditional funding models, forcing developers and venture capitalists alike to seek new approaches. One particularly influential trend has seen the costs associated with user retention increase by 34 percent over the past year. For mobile app developers, another pressing problem is the sheer number of apps that are available; it’s extremely difficult to get noticed, and it’s next to impossible to sell an app…

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A 10-Step Internet Security Plan for Startups

A 10-Step Internet Security Plan for Startups

With the continued development of technologies poised to connect a whole new generation of devices to the Internet, it’s more important than ever for startups to have a comprehensive security plan in place. Experts recommend covering your bases by following these 10 steps: Plan your strategy. Begin by identifying the aspects of your business at the greatest risk of disruption, and build your strategy around protecting them. Make Internet security a priority. Create a company culture of Internet security as soon as you launch your business. Choose platforms wisely. Some operating systems and platforms are more secure than others; do…

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16 Tech Trends to Watch in 2015

16 Tech Trends to Watch in 2015

Technology is moving at a faster and faster pace, with innovations becoming more frequent and more impactful. Here are 16 tech trends predicted by venture capitalist Marc Andreessen that could make major inroads in the year ahead: Virtual reality. This has been a science fiction staple for many years, but technology may finally be poised to make it accessible to the masses. Businesses could start to use sensor technologies to increase operational efficiency and reduce employee workloads. Data and learning. Big data is meaningless without tools to interpret it; in the year ahead, those tools are poised to make forward leaps and bounds….

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Video-Enabled Healthcare: The Next Big Thing?

Video-Enabled Healthcare: The Next Big Thing?

According to a recent poll, 64 percent of Americans indicated that they would take advantage of video-enabled doctor visits. The same survey, conducted by Harris Poll on behalf of American Well, also found that 7 percent of respondents said they would switch to a healthcare provider that incorporated telehealth technologies into its service plan. In addition, the study determined that 63 percent of respondents believe telehealth technologies offer the potential for greater diagnostic accuracy than that of email and telephone-based remote services. For healthcare app developers, this heralds a major opportunity. Mobile video offers deep untapped potential in the world…

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Yahoo and Twitter Square Off Over Mobile Advertising

Yahoo and Twitter Square Off Over Mobile Advertising

Yahoo! Inc., having been a wild card in the mobile advertising industry for the past few years, is showing signs of emerging as a major player. Industry analysts, drawing on data generated by eMarketer, have noted that Yahoo!’s much-publicized “reload and relaunch” efforts are finally having the intended effect. Forecasts suggest that Yahoo! could command as much as 3.18 percent of the mobile ad market this year, with analysts projecting that number to rise to 3.74 percent in 2015 and 4.19 percent by 2016. If those forecasts are accurate, Yahoo! will supplant Twitter as the world’s third-largest platform for mobile…

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Obama Becomes the First U.S. President to Write Code

Obama Becomes the First U.S. President to Write Code

U.S. President Barack Obama became the first sitting chief executive in American history to write computer code, when he put together several lines of Javascript during a recent Hour of Code session. The Hour of Code program, an educational initiative supported by many of the world’s leading technology companies, is designed to “demystify” the computer coding process through hour-long tutorials. The tutorials teach students the basics of coding, providing them with the foundation to learn more if it piques their interest. During his session, Obama put together a short piece of code that created the shape of a square on…

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Johnnie Walker and Uber Team Up to Promote Alcohol Safety

Johnnie Walker and Uber Team Up to Promote Alcohol Safety

In an innovative example of mobile marketing synergy, Scotch whisky distiller Johnnie Walker and Uber, a popular ride-sharing service, have teamed up to promote a powerful alcohol safety message. The specifics of the partnership include Johnnie Walker sponsoring 250,000 kilometers (about 156,000 miles) of free ride points, which Uber will distribute through its location-based service. The pilot project is based in the British cities of London, Leeds and Manchester. Analysts note the similarity between the Johnnie Walker-Uber partnership and AT&T’s popular It Can Wait program, which was created to communicate the dangers of distracted driving. According to expert onlookers, both…

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Yahoo! Announces its First Mobile App Developer Conference

Yahoo! Announces its First Mobile App Developer Conference

Yahoo! continued its efforts to brand itself as a global leader in software development innovation by announcing its inaugural mobile app development conference. Officially known simply as the Mobile Developer Conference, Yahoo!’s event is scheduled to take place on Thursday, February 19, 2015 in San Francisco, California. The move follows Yahoo!’s acquisition of Flurry, a mobile analytics company, which was purchased for a reported $200 million price tag. New Yahoo! president and CEO Marissa Mayer, poached from Google’s upper ranks two years ago, had led the company’s efforts to reorganize itself around the mobile vertical. Specifics about the Mobile Developer…

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