How to Use Notifications to Retain Mobile App Users

I don’t believe I’m alone when I say that at least half the apps on my phone only reach me on a daily basis through notifications. Surely I’m also in good company when I say that apps that don’t use notifications properly are, at best, a serious nuisance. That isn’t to say that notifications are […]

Bootstrapping vs Crowdfunding vs Venture Capital Firms

Virtually all businesses require some form of investment to get off the ground. It’s certainly true for iPhone app developers — although depending on the type of startup, the financial figure required can be anywhere from a few thousand to a few million. In this post we’ll walk through the three most common types of […]