Project ECHO Is Revolutionizing Rural Healthcare in the US
Approximately a quarter of the US population lives in rural areas, yet 90% of doctors practice in urban areas. For rural patients, the result can be disastrous — especially for low-income patients who can’t afford to travel hundreds of miles to meet with specialists in urban areas. Chronic disease sufferers often have to settle for […]
Don’t Start with the Sales Funnel: Start with the Value
“Value-added marketing” is a big buzzword in the mobile app development community these days. The concept of placing end-user value above all else is buzz-worthy for good reason: in the post-advertising mobile ecosystem, generating sales has less to do with exposure and more to do with gaining trust than ever before. …And the best way […]