Machine Learning Has Huge Potential for B2B Marketers
For a while now, business-to-consumer (B2C) businesses have been racing to incorporate machine learning (ML) into their sales and marketing campaigns. In contrast, business-to-business (B2B) organizations have been slower to adopt this subset of artificial intelligence (AI) into their own customer-facing functions. But this will soon change. B2B companies have seen the benefits and possibilities […]