4 Great Reasons Why You Need a Mobile App for Your Business

November 21, 2017 - 4 minutes read

Mobile phones have become ubiquitous in recent years. Strategy Analytics predicts the enterprise mobile app market to grow to $63 billion by 2020. And even though 23% of all apps are only used once, 39% are used 11 or more times. As a result, knowing how to create mobile apps that make a good first impression is an important skill for any mobile app developer to have.

Why would your business need an app though? There are tons of good reasons. Everything is mobile-first these days, and that’s not just referring to technology. Most of the world is changing their browsing habits from desktop to mobile, and apps will naturally fill some of the time spent on mobile. Besides jumping on the mobile train, here are four other great reasons why you should create a mobile app for your business.

1. Your competitors aren’t in the mobile app space yet.

In many industries, businesses like restaurants and gas stations are juggling other strategies and not considering mobile apps. This is a great opportunity to set the standard for customer acquisition, engagement, and retention. Offering initial rewards, loyalty benefits, and informative content through your app drives customers back to your business.

An app can be an incredible asset for building your brand and gaining recognition. As a bonus, your competitors will be scrambling to catch up with what you’re offering.

2. A mobile app can optimize your business and take care of long-standing problems.

Apps are like digital Swiss Army knives. Is there an issue in communication and connection between employees at your growing business? Other companies have had great success with staff directory apps that keep all communication and messaging in-house.

Are you producing valuable content for your customers, but it isn’t reaching enough of them? An alert app for new content works wonders. With a little creative brainstorming, apps can help solve problems in ways you never considered before.

3. Your audience may be perfect candidates for an app.

Are your customers tech savvy? Do they check their phones often? Do they ask for loyalty cards, seasonal offers, or similar rewards? Have any of them mentioned how much they love your content? If you said yes to any of those questions, don’t wait another minute! This is pretty much the definition of an ideal situation for an app. Your customers are basically waiting for you to provide an app without realizing it, and you could boost business because of it.

4. You’re opening yourself up to new opportunities.

Of course, the benefits don’t stop after the app has been established and operating for a while. By tracking your app’s engagement and retention statistics, you can optimize it to give your customers more of what they keep coming back for.

Continuous improvement through app iterations keeps your brand fresh and memorable for customers. It’s not unusual for companies to see their revenues increasing as their apps get refined. It’s also not out of the question for completely new income stream opportunities to present themselves with time. Staying sharp and on-point in the mobile world pays dividends.

Whether you’re based in San Francisco and looking to hire a local mobile app developer or need help with nailing down your mobile strategy, getting a free consultation is a great place to start.

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