Battery Drain: The Silent Killer of Mobile App Retention

December 2, 2025 - 41 minutes read

Key Takeaways

Battery drain is one of the top reasons users uninstall mobile apps, with 63% of users removing apps that consume too much power and 49% of millennials citing excessive battery drain as their primary complaint about mobile applications.
The real cost of battery drain extends beyond user frustration — it directly impacts your app’s discoverability, as Google now publicly warns users about battery-hungry apps and reduces their prominence in the Play Store.
Proactive battery optimization during development — including efficient background processing, smart network management, and careful location service implementation — can improve user retention by up to 15% and prevent the app uninstalls that plague even well-designed applications.

mobile app battery drain

The Hidden Threat Lurking in Every Mobile App

You’ve poured months of effort into building what you believe is a fantastic mobile app. The design is sleek, the features are innovative, and your beta testers love it. You launch with confidence, watch the downloads roll in, and then something strange happens: your retention numbers start falling off a cliff. Users who seemed engaged are silently disappearing, leaving behind nothing but a trail of negative reviews complaining about one thing — battery drain.

Here’s the uncomfortable truth that many app developers and business owners learn too late: battery drain is one of the most insidious killers of mobile app success. Unlike a crash or a broken feature that users will actively report, excessive power consumption works quietly in the background, slowly eroding user trust until one day they simply delete your app without explanation.

Consider this: research shows that 63% of users uninstall apps that drain their battery too quickly. That’s not a small minority of particularly picky users — that’s nearly two-thirds of your potential user base ready to abandon your app over an issue that’s entirely preventable. For millennials, the numbers are even more striking, with 49% citing battery drain as their number one complaint about mobile applications.

At Dogtown Media, we’ve spent over a decade helping businesses navigate the complex world of mobile app development. In that time, we’ve seen countless apps — some with million-dollar budgets and others bootstrapped on a shoestring — struggle or succeed based largely on how well they manage device resources. The difference between an app that users keep for years and one that gets deleted after a week often comes down to factors that never show up in the feature list.

This comprehensive guide will walk you through everything you need to know about battery drain and its impact on app retention. We’ll explore the science behind why apps drain batteries, examine the real business cost of power inefficiency, and provide actionable strategies to ensure your app stays on users’ phones for the long haul. Whether you’re planning your first app or looking to improve an existing one, understanding and addressing battery consumption isn’t just a technical nicety — it’s a business imperative.

Understanding the Mobile App Retention Crisis

Before we dive into the specifics of battery drain, it’s important to understand the broader context of mobile app retention. The mobile app marketplace is brutally competitive, and the statistics paint a sobering picture for app developers and business owners alike.

The Harsh Reality of App Retention Rates

Mobile app retention rates have been declining for years, and the numbers are frankly alarming. According to recent industry data, the average app loses approximately 77% of its daily active users within just three days of installation. By day 30, the retention rate drops to a mere 5.6%. Let that sink in: for every 100 people who download your app, you can expect only about six of them to still be using it a month later.

The breakdown by platform is equally telling. Android apps see a retention rate of 22.6% on day one, which plummets to 6.5% by day seven and falls further to just 2.6% by day 30. iOS apps perform slightly better, with a 25.6% day-one retention rate, but by day 30, only 4.3% of users remain.

These aren’t just abstract numbers — they represent real users who downloaded your app with genuine interest, perhaps even excitement, and then abandoned it. The question every app developer must ask is: why are they leaving, and what can we do about it?

The Top Reasons Users Abandon Apps

Research consistently identifies several key factors that drive users to uninstall apps. Understanding these factors is crucial for any business investing in mobile app development:

Performance Issues (70%): The majority of users who switch away from an app do so because it’s too slow. Sluggish load times, laggy interfaces, and unresponsive buttons all contribute to this perception of poor performance.
Complex Navigation (67%): Users abandon apps when there are too many steps to find information or complete an action. Modern users expect intuitive, streamlined experiences.
Battery Drain (49-63%): This is where our focus lies. Nearly half of millennials specifically cite battery drain as their biggest frustration with apps, and 63% of users overall will uninstall an app that consumes too much power.
Storage Space (50%): Half of users uninstall apps that take up too much memory. This is particularly relevant as apps grow in size with each update.
Privacy Concerns (29.6%): Nearly a third of users remove apps due to privacy and security issues — and excessive battery drain from background processes often raises these concerns.
Excessive Notifications (71%): A surprising 71% of users uninstall apps due to persistent notifications — which also happen to be significant contributors to battery drain.

What’s particularly noteworthy about battery drain is that it’s often connected to multiple other complaints. An app that’s draining battery in the background is likely also using data, potentially accessing location services, and sending notifications — creating a cascade of negative user experiences.

The Science Behind Mobile App Battery Drain

To effectively combat battery drain, you first need to understand what causes it. Mobile devices are complex systems where multiple components compete for power, and apps interact with these components in ways that can either be efficient or wasteful.

The Major Contributors to Power Consumption

When your app runs on a user’s device, it can draw power from several key areas. Understanding these power drains is the first step toward building more efficient applications:

1. Background Processes

Even when users aren’t actively using your app, background processes can quietly drain their battery. Research from the Android Developers Blog indicates that more than 50% of apps run unnecessary background tasks, consuming around 21% of battery life. Social media apps are particularly notorious for this — platforms like Facebook and Instagram frequently sync data and send notifications even when the app isn’t open.

Background processes include data syncing, location tracking, and content prefetching. While some of these activities are necessary for a good user experience, many apps take them too far, refreshing content or checking for updates far more frequently than necessary.

2. Network Activity

Phone Charging Every time an app makes a network call, it activates the device’s radio hardware, which uses significant battery power. Apps that frequently refresh content or stream media are especially prone to this issue. The problem is compounded when apps lack proper management of network requests or fail to use efficient caching methods, leading to unnecessary energy use.

Consider the difference between an app that makes 50 individual network requests over an hour versus one that batches those same requests into five groups. The batched approach can save substantial battery by reducing the number of times the radio needs to wake up and transmit data.

3. Location Services

GPS is one of the biggest battery drains on any mobile device. Apps that track users’ real-time location must constantly communicate with satellites, which consumes enormous amounts of power. Navigation apps like Google Maps combine multiple battery-draining factors — they operate in the background, constantly communicate with networks for traffic updates, and rely on GPS for location tracking, all while keeping the screen on.

The irony is that many apps request location permissions without truly needing continuous access. A weather app, for instance, doesn’t need to track your location every second — checking occasionally or on demand would serve users just as well while dramatically reducing power consumption.

4. Screen and Display

The display is typically the single largest consumer of battery power on any smartphone. Research from Google shows that adjusting screen brightness alone can lower energy usage by up to 50%. Apps that keep the screen on for extended periods, use bright color schemes on OLED displays, or implement heavy animations all contribute to accelerated battery drain.

Implementing dark mode can save up to 60% of battery life on OLED screens because these displays turn off pixels entirely when showing black. This is why the industry has seen such a strong push toward dark themes in recent years — it’s not just an aesthetic choice but a practical one for battery conservation.

5. CPU and GPU Intensive Operations

Tasks that heavily rely on the CPU or GPU can quickly drain battery. Activities like playing high-definition videos, processing images in real time, or running complex animations are common examples. Gaming apps are particularly demanding, as they run intense graphics, keep the screen on, and require stable internet connectivity.

Poorly optimized code is often the hidden culprit behind excessive CPU usage. Inefficient algorithms, unnecessary loops, memory leaks, and bloated third-party libraries can all force the processor to work harder than necessary, generating heat and consuming power.

The Compounding Effect of Multiple Drains

What makes battery drain particularly challenging is that these factors don’t operate in isolation — they compound each other. An app that requests location in the background, sends frequent notifications, and makes regular network calls creates a perfect storm of power consumption that users will notice quickly.

Consider a typical social media app: it checks for new posts in the background (network + CPU), sends push notifications (waking the screen), tracks your location for geotag features (GPS), and displays image-heavy content (screen + network + CPU). Each of these activities individually might seem reasonable, but together they can drain a full battery in just a few hours.

The Real Business Cost of Battery Drain

Battery drain isn’t just a technical problem — it’s a business problem with quantifiable costs. Understanding these costs can help justify the investment in proper optimization during the app development process.

Lost Revenue from User Churn

When users uninstall your app due to battery drain, you lose not just those users but their lifetime value. For apps with in-app purchases or subscriptions, this is a direct hit to revenue. For apps supported by advertising, fewer active users means fewer ad impressions and lower CPMs.

Research shows that apps with in-app purchases have a 33% higher retention rate than those without, suggesting that users who pay are more invested. But even paying users have limits — excessive battery drain can push them to seek alternatives regardless of how much they’ve invested in your platform.

Damaged App Store Reputation

A single negative review highlighting excessive battery usage can deter hundreds of potential users. These reviews are highly visible and tend to be specific in their complaints, making them particularly damaging. Users researching apps frequently search for terms like “battery” or “drain” in reviews before downloading.

Both Apple and Google use review scores and user engagement metrics to determine app ranking in their stores. An app plagued by battery complaints will see its visibility decrease over time, creating a vicious cycle where fewer downloads lead to fewer opportunities to improve the situation.

Google’s New Battery Warning System

In a significant development for Android developers, Google announced that it will now publicly warn users about battery-hungry apps through the Play Store. Working in collaboration with Samsung, Google has developed “technical quality metrics” that identify apps with excessive power consumption.

Battery Drain The threshold for problematic behavior is crossed when 5% of an app’s user sessions over a 28-day period hold more than 2 cumulative hours of non-exempt wake locks. Apps exceeding this threshold will receive warnings on the developer’s Android Vitals dashboard, and those that fail to address the issues may see reduced prominence in the Play Store by March 2026.

This is a game-changer for the industry. For the first time, battery efficiency is directly tied to app discoverability, making optimization not just a nice-to-have but a requirement for competitive visibility.

Increased Customer Support Costs

Users experiencing battery drain will contact customer support, leave negative reviews, or complain on social media. Each of these interactions costs money and time to address. Even worse, battery issues are often difficult to diagnose and fix remotely, leading to frustrating interactions that damage the user relationship.

Many users won’t even bother reaching out — they’ll simply uninstall the app and move on. The users who do contact support represent just the tip of the iceberg, with many more suffering silently before abandoning the app.

Strategic Approaches to Battery Optimization

Now that we understand the problem, let’s focus on solutions. Effective battery optimization requires a strategic approach that starts during the planning phase and continues through development, testing, and post-launch maintenance. This is where partnering with an experienced mobile app development company can make a significant difference.

1. Efficient Background Processing

Background processing is one of the biggest opportunities for optimization. The key is to do necessary work without keeping the device awake longer than required.

For Android developers, tools like WorkManager and JobScheduler allow you to schedule background tasks intelligently. These APIs can defer non-urgent tasks until the device is in optimal conditions — like when it’s charging or connected to Wi-Fi. Studies show that proper background task management can save up to 30% in energy consumption compared to always-on functions.

For iOS developers, the BackgroundTasks framework provides similar capabilities. Understanding and respecting iOS’s Background App Refresh limitations is crucial — iOS is particularly aggressive about terminating background tasks, so your app needs to handle interruptions gracefully.

Key strategies for background processing include:

Limiting background tasks to essential operations only
Using Doze mode and App Standby to handle background processes efficiently
Switching to Firebase Cloud Messaging (FCM) for messaging instead of keeping constant connections active
Scheduling background tasks selectively, especially when the battery level is high

2. Smart Network Management

Network activity is another major power consumer that can be significantly optimized with the right approach. Facebook demonstrated this by applying batching and compression techniques that resulted in a 15% drop in battery consumption — which also boosted user retention.

Effective strategies for network optimization include:

Batch network requests: Combine multiple network requests into single operations when possible. This reduces the number of times the radio needs to wake up.
Implement HTTP caching: Use HTTP/2 for faster, more efficient connections and implement proper caching to avoid redundant data transfers.
Compress data: Reduce the size of data being transferred to minimize transmission time and power consumption.
Schedule background syncs: Perform data synchronization during periods of low activity or when the device is charging.
Use efficient networking libraries: Libraries like Retrofit and OkHttp reduce the number of network calls and optimize data-fetching strategies.

3. Location Services Optimization

Location-based apps are notorious for battery drain, but there are ways to provide location features without destroying battery life.

The most important strategy is to use geofencing instead of continuous GPS polling when possible. Geofencing allows your app to be notified when a user enters or leaves a defined geographic area without constantly tracking their location. This can reduce power consumption by 80% or more compared to continuous tracking.

Other location optimization strategies include:

Request location only when necessary and only with the precision required
Use coarse location (cell tower/Wi-Fi) instead of GPS when fine precision isn’t needed
Cache location data and reuse it when appropriate
Stop location updates as soon as they’re no longer needed

4. Efficient Code and Algorithms

At its core, battery efficiency starts with well-written code. Poorly optimized code forces the CPU to work harder, draining the battery faster. Instagram demonstrated this principle by optimizing how it processes images and scaling back background tasks, achieving a 20% reduction in battery usage.

Key practices for efficient coding include:

Use lazy loading: Delay loading non-essential components until they’re actually needed.
Eliminate redundant processes: Fine-tune algorithms to avoid unnecessary computation.
Choose efficient data structures: The right data structure can dramatically reduce processing time and power consumption.
Fix memory leaks: Apps with memory leaks can consume over 30% more energy than those without. Regular profiling is essential.
Keep libraries updated: Using the latest version of libraries and SDKs can leverage optimizations from third-party developers. Google Play Services updates, for example, can enhance location accuracy while reducing power consumption by up to 25%.

5. Display and UI Optimization

Since the screen is often the biggest battery consumer, optimizing your app’s display behavior can have a significant impact.

Implement dark mode: On OLED screens, dark mode can save up to 60% of battery by turning off pixels entirely when displaying black.
Reduce animations: Heavy animations consume GPU power. Studies show that limiting animations can reduce consumption by 15-25%.
Avoid overdraw: Reduce UI complexity and unnecessary rendering to minimize GPU usage.
Use adaptive brightness: Rather than overriding system brightness settings, work with them to save energy.
Minimize redraws: Studies suggest that limiting UI redraws by 50% can decrease energy usage by nearly 20%.

Testing and Monitoring Battery Performance

Optimization without measurement is just guesswork. Rigorous testing and ongoing monitoring are essential to ensure your app performs efficiently across the wide range of devices your users will own. This is an area where proper testing methodologies make all the difference.

Essential Testing Tools

Both Android and iOS provide powerful tools to help developers identify and fix battery-draining issues:

For Android:

Battery Historian: Transforms battery data into HTML visualizations, making it easier to spot patterns and trends. It provides detailed insights into wakelocks, GPS activity, cellular radio usage, and background processes.
Android Studio’s Energy Profiler: Offers real-time data on CPU, network, and system-wide power usage, helping developers identify inefficiencies as they code.
Android Vitals: Available through the Google Play Console, this dashboard monitors battery-related metrics like excessive wakeups and stuck wakelocks across your real user base.
Android Debug Bridge (ADB): Provides command-line access to detailed battery statistics and can help identify inefficiencies before they impact users.

For iOS:

Xcode’s Energy Organizer: Helps find energy-intensive parts of your code and provides insights into how your app uses power.
Energy Diagnostics template: Part of Xcode Instruments, this tool monitors CPU activity, network operations, screen usage, and background tasks.
Xcode Organizer: Tracks real-world app metrics for TestFlight or App Store distributions, providing insights into how your app performs on actual user devices.

Comprehensive Testing Strategies

Testing on actual devices under various conditions is crucial. Battery behavior can vary significantly across devices and Android versions, so your testing strategy should be comprehensive:

Test across device types: An app that performs well on a flagship device might behave differently on mid-range or budget devices. Test on a representative sample of devices your users actually own.
Test under various network conditions: Poor network connectivity can cause apps to work harder and drain more battery. Test with different network speeds and in airplane mode.
Test with different battery levels: App behavior may differ when the device is at 100% versus 20% battery. Test across the full range.
Test in both foreground and background: Many battery issues only manifest when the app is in the background. Ensure you’re measuring consumption in both states.
Test for extended periods: Some battery drains only become apparent over time. Don’t limit testing to short sessions.

Ongoing Monitoring Post-Launch

Testing doesn’t end at launch. Systematic monitoring helps maintain efficient battery performance over time:

Set up automated testing pipelines to track battery impact during both development and post-launch phases. Monitor for spikes or areas of high or unexpected activity, and investigate any anomalies promptly.

Pay attention to user reviews and support tickets that mention battery drain. Often, users will report issues that only manifest under specific conditions that weren’t covered in testing.

Regular updates incorporating battery optimization improvements show users that you’re committed to performance. This can turn a negative situation into a positive one — users appreciate developers who listen and improve.

Industry-Specific Battery Optimization Considerations

Different types of apps face unique challenges when it comes to battery optimization. Understanding these challenges is crucial for developing effective solutions.

Healthcare and MedTech Apps

Healthcare applications face unique hurdles in battery management due to constant monitoring and data synchronization needs. A health monitoring app that needs to continuously track vital signs must balance the requirement for accurate, timely data against the user’s expectation of reasonable battery life.

Effective strategies for healthcare app development include smart background task management and selective data synchronization, ensuring that essential features work smoothly without draining the battery unnecessarily.

IoT and Connected Device Apps

Apps that interact with IoT devices often need to maintain connections and monitor device status, which can be power-intensive. Optimization strategies include fine-tuning network protocols, adjusting polling intervals, and reducing wake cycles to improve energy efficiency.

Understanding how IoT-based mobile apps impact user experience is crucial for developers working in this space.

Financial and Banking Apps

Security is paramount in financial app development, but security features can be power-intensive. Encryption, authentication, and secure communication all consume resources. The key is implementing these features efficiently without compromising user safety.

Social Media and Communication Apps

Social apps are among the worst battery offenders because they combine multiple power-hungry features: background syncing, push notifications, location services, media processing, and constant network activity. Meta’s apps (Facebook, Instagram, Threads) consistently rank among the top battery drainers in industry studies.

For developers building social apps, the challenge is balancing the real-time, always-connected experience users expect against the need for reasonable battery consumption. Intelligent content prefetching, adaptive sync frequencies, and user-controlled background behavior can help strike this balance.

Gaming Apps

Gaming apps face perhaps the most difficult battery challenges. High-quality graphics require significant GPU power, gameplay keeps the screen on for extended periods, and many games require network connectivity for multiplayer features or analytics.

Strategies for gaming apps include offering quality settings that let users trade graphics fidelity for battery life, implementing efficient pause/resume functionality, and optimizing network communication to reduce radio usage during gameplay.

Building Battery-Efficient Apps from the Start

The best time to address battery efficiency is during the planning and design phase — not after users start complaining. Retrofitting an inefficient app is always more expensive and less effective than building efficiently from the ground up.

Planning Phase Considerations

When planning your app, consider battery impact for every feature:

Question every background feature: Does this feature really need to run in the background? Can it be triggered on-demand instead?
Plan for user control: Give users the ability to manage power-hungry features. Some users will prefer functionality over battery life, while others will want the opposite.
Consider lite versions: Many successful apps offer “lite” versions with reduced features and lower resource consumption. This is particularly important in markets where older devices are common.
Build in measurement from day one: Plan your analytics to track battery-related metrics so you can identify and address issues quickly.

Working with the Right Development Partner

Choosing an experienced app development partner can make a significant difference in your app’s battery performance. Experienced developers understand the pitfalls and best practices for building efficient apps, and they can identify potential problems early in the development process.

When evaluating potential development partners, ask about their approach to battery optimization. Do they have processes in place for testing power consumption? Can they show examples of apps they’ve built that perform efficiently? Understanding their approach to UX design is also important, as many battery issues stem from poor design decisions.

The Importance of Ongoing Maintenance

Battery optimization isn’t a one-time task — it’s an ongoing commitment. As operating systems evolve, best practices change. Android and iOS regularly introduce new power management features and restrictions that can affect how your app behaves.

Updates to third-party libraries and SDKs can also impact battery consumption. Regularly reviewing and updating these dependencies is essential. Developers often release updates specifically to optimize battery usage — staying current ensures your app benefits from these improvements.

The Future of Mobile App Battery Optimization

Looking ahead, battery optimization will only become more important as apps grow in complexity and user expectations increase.

AI-Powered Optimization

Machine learning is increasingly being used to predict battery usage patterns, allowing apps to adjust dynamically to user behaviors and device conditions. Adaptive battery features on modern Android devices already use AI to learn usage patterns and limit battery for apps used less frequently.

Future apps will likely incorporate similar intelligence, automatically adjusting their behavior based on context — reducing resource usage when the user is likely to need battery for other activities, and ramping up when the device is charging or battery levels are high.

Platform-Level Enforcement

Google’s new battery warning system is just the beginning. We can expect both major platforms to become more aggressive about enforcing efficiency standards. Apple has already been restricting background app behavior for years, and these restrictions will likely become more stringent.

Developers who proactively optimize their apps will be well-positioned as these standards tighten. Those who don’t may find their apps penalized in store rankings or even removed entirely.

Hardware Advancements

While battery technology continues to improve, the gains are often offset by more powerful (and power-hungry) hardware components. The introduction of 5G, larger displays, and more powerful processors means that efficient software remains crucial even as hardware improves.

Smart developers will take advantage of new hardware features designed for efficiency, such as dedicated low-power cores for background tasks and improved sensors that use less energy.

Making Battery Efficiency a Priority

Battery drain truly is a silent killer of mobile app retention. Unlike a crash or a broken feature that generates immediate, visible feedback, battery problems work insidiously in the background, slowly eroding user trust until they finally delete your app without explanation.

The good news is that battery efficiency is entirely within your control. By understanding what causes battery drain, implementing smart optimization strategies, and testing rigorously across devices and conditions, you can build apps that users keep installed and actively use.

The business case for optimization is clear: improved retention rates, better app store reviews, higher search rankings, and reduced customer support costs. With platforms like Google now actively warning users about battery-hungry apps, efficiency has become a competitive advantage.

At Dogtown Media, we’ve seen firsthand how attention to performance details separates successful apps from failures. Whether you’re planning a new app or looking to improve an existing one, making battery efficiency a priority from day one is one of the best investments you can make.

Your users may never consciously appreciate a well-optimized app — they’ll simply use it without thinking about battery life. And that’s exactly the point. The best power management is invisible, allowing users to focus on what your app does rather than what it costs them in battery life.

If you’re ready to build an app that users love — and keep — contact Dogtown Media for a free consultation. Our team of experienced developers can help you create an efficient, engaging app that stands the test of time — and the test of battery.

Frequently Asked Questions

What causes mobile apps to drain battery quickly?

Mobile apps drain battery through several mechanisms: background processes that continue running even when the app isn’t in use, frequent network requests that activate the radio hardware, continuous location tracking via GPS, high screen brightness and complex animations, and inefficient code that forces the CPU to work harder than necessary. Social media apps, streaming services, and navigation apps are typically the biggest offenders because they combine multiple power-consuming features.

How does battery drain affect my app’s success?

Battery drain directly impacts app retention, with 63% of users uninstalling apps that consume too much power. Beyond direct uninstalls, battery drain leads to negative app store reviews that deter potential users, increased customer support costs, and now, reduced visibility in the Google Play Store due to Google’s new battery warning system. The cumulative effect can significantly impact your app’s revenue potential and growth trajectory.

What tools can developers use to test battery consumption?

Android developers can use Battery Historian for detailed power consumption analysis, Android Studio’s Energy Profiler for real-time monitoring during development, and Android Vitals through the Google Play Console for production metrics. iOS developers have access to Xcode’s Energy Organizer and Energy Diagnostics template in Instruments, plus Xcode Organizer for tracking real-world app metrics from TestFlight and App Store distributions.

What are the most effective strategies for reducing app battery drain?

The most effective strategies include: limiting and optimizing background processes using tools like WorkManager or JobScheduler, batching network requests to reduce radio activation, using geofencing instead of continuous GPS tracking, implementing dark mode for OLED screens, writing efficient code without memory leaks, and keeping third-party libraries updated. Testing on real devices under various conditions and monitoring post-launch performance are also crucial for identifying and addressing issues.

How is Google addressing battery drain in Android apps?

Google has introduced new technical quality metrics in Android Vitals that identify apps with excessive battery consumption. Apps that exceed the “bad behavior threshold” — where more than 5% of user sessions hold more than 2 cumulative hours of non-exempt wake locks over a 28-day period — will receive warnings on their developer dashboard. By March 2026, apps that fail to address these issues may see reduced prominence in the Play Store.

Can battery optimization really improve user retention?

Absolutely. Companies that have prioritized battery optimization report significant improvements in user retention. For example, Facebook’s network optimization efforts led to a 15% reduction in battery consumption and corresponding improvements in user retention. Instagram’s image processing optimizations achieved a 20% reduction in battery usage. While the exact impact varies by app type and user base, the evidence strongly supports that battery-efficient apps retain users longer.

Should I offer users control over battery-consuming features?

Yes, providing user control is both a best practice and increasingly expected by users. Allow users to manage features like background refresh, location tracking, and notification frequency. Some users will prioritize functionality and accept higher battery consumption, while others will prefer to extend battery life. Giving users this control reduces frustration and can prevent uninstalls from users who might otherwise find your app too power-hungry for their preferences.

Tags: battery, battery drain, battery life