Android up 13%, iOS down 7%, BlackBerry down 81%, Windows Phone up 52%

April 2, 2013 - 1 minute read

The mobile OS market share figures are in for Kantar Worldpanel’s last quarter, and the numbers are very interesting indeed. Kantar Worldpanel is the largest consumer research mobile phone panel in the world which conducts more than 240,000 interviews per year in the U.S to assertion what people are using.

The real shocks are not the Android and iOS numbers which show steady but unspectacular growth for Android and gradual but not catastrophic drops for Apple but the BlackBerry and Windows phone numbers which show dramatic changes from the same quarter a year ago.

Windows Phone looks to be taking off with 52 percent growth December, January, and February of this year compared to the same three months in 2012. BlackBerry sales show a massive 81 percent plunge in sales.

Smartphone sales by operating system - U.S.

Android are gaining market share slowly and steadily with now around 1/2 the market share while Windows phones show the biggest take up of new users.

As a Los Angeles iPad app developer our mobile development team is confident we’ll be seeing growth of Android phones phone slow but the Windows platform still remains the real unknown. The iPhone app developer community may need to sign-up for a Windows developer account before the year is out.

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