Dogs in the Office Increase Productivity and Lower Stress
Companies looking to boost office productivity are paying attention to a trend that started in Silicon Valley startups: dog-friendly work environments. NYC iPhone app developers have been bringing their canine companions to work for years, and now traditional businesses like Blue Cross, among others, are following suit. The result? Lowered stress levels, increased sense of […]
Top 10 Reasons Your App Might Be Rejected from the App Store
Making apps is hard. Waiting for apps to be approved by the apple app store? Nerve-wracking. For developers, the biggest frustration with the App Store review process is that apps are often returned as soon as an issue is found, rather than receiving a top-to-bottom check the first time around. For example, an app returned […]
Paid vs Free: What’s Best for Your Mobile App Idea
Fact: making your dream app costs money. Another fact: over 90% of mobile apps cost exactly zero dollars for users to download. So, if most apps are free, where did 2015’s approximately 60 billion dollars in mobile app developer revenue come from? And more importantly, what price is best for your app: 99 cents? 4.99? […]
How to Meet Investors Who Will Fund Your Startup Idea
You have a great startup or iPhone app idea. Maybe you’ve even assembled a small team or developed a prototype. The next step is ripe for the taking — but first you need funding to make hires, grow the product, and market it to relevant users. The question is, where do you look? The answer […]
Why It’s so Difficult to Retain Talented App Developers
Engineering talent is often difficult to find, and even trickier to retain. Even as engineering salaries range into the hundreds of thousands, the dramatic shortage of educated and reliable talent leaves many companies fighting for top AI app developers with perks that go far beyond Ping-Pong tables and free meals. While most Americans struggle to make […]
Ignoring Tech Education for Generation Z Is a Mistake
America has a tech education problem. According to government reports, over a million tech positions went unfilled in 2015, forcing many companies to outsource or bring in outside help rather than hire locally and participate in their local economy. Meanwhile, the average salary for technical code-centric careers like mobile app development hover between $90,000—$100,000. Multiply […]
How Can I Develop a Profitable App?
Growing your mobile app idea from concept to prototype may be relatively straightforward, but monetizing your app once it’s on the market is a totally different ballgame. In a mobile ecosystem where well over 90 percent of apps fail to generate significant revenue, any mobile app developer with industry experience can tell you that monetization […]
User Needs: Providing a Service vs Solving a Problem
Silicon Valley has a problem differentiating between “problems” and “annoyances.” Does the difference between these two words have a lasting impact on the way US mobile app developers are perceived around the world? In a recent post to Medium, Permutation AI’s CEO argues that the answer may be “yes.” Being as our number one piece […]
How to Tailor Ad Content on Facebook vs Google Adwords
Facebook ads have quickly eclipsed Google Adwords as the mobile app developer’s go-to choice for engaging with potential users. That doesn’t mean they’re the superior option in all cases, however. In this post we’ll unpack the motives users have on either platform, and how you can leverage these motives to deliver useful, timely ad content. […]
Eat, Sleep, Code, Recharge: Downtime Matters for Developers
The iPhone app development community, more so than other industries, places an extremely high value on efficiency and commitment to the craft. The ideal coder spends virtually every waking moment working through difficult engineering challenges and building digital products. The ideal mobile app coder doesn’t waste time cooking — instead, they drink soylent. They don’t waste […]