Facebook Embraces SMS, but Chat Apps Are Still the Future
Facebook recently turned heads among Android app developers with the rollout of SMS support in Facebook Messenger, a development that flies directly in the face of the companies pushback against what the social media titan considers an “outdated technology.” The feature has been testing since early this spring and the feature — which allows users […]
Paid vs Free: What’s Best for Your Mobile App Idea
Fact: making your dream app costs money. Another fact: over 90% of mobile apps cost exactly zero dollars for users to download. So, if most apps are free, where did 2015’s approximately 60 billion dollars in mobile app developer revenue come from? And more importantly, what price is best for your app: 99 cents? 4.99? […]
How to Tailor Ad Content on Facebook vs Google Adwords
Facebook ads have quickly eclipsed Google Adwords as the mobile app developer’s go-to choice for engaging with potential users. That doesn’t mean they’re the superior option in all cases, however. In this post we’ll unpack the motives users have on either platform, and how you can leverage these motives to deliver useful, timely ad content. […]
Don’t Start with the Sales Funnel: Start with the Value
“Value-added marketing” is a big buzzword in the mobile app development community these days. The concept of placing end-user value above all else is buzz-worthy for good reason: in the post-advertising mobile ecosystem, generating sales has less to do with exposure and more to do with gaining trust than ever before. …And the best way […]
3 Design Challenges Faced by UI-free Chat App Developers
For many mobile app developers, designing simple chat bots is just a step on the path to mastering your programming language of choice. Base-level “artificial intelligence” in the form of task-oriented bots has been a feature of computer science since the beginning. (Just take a look at Twitter, where over 23 million user accounts are […]
Facebook Mobile App Developers Re-Prioritize your Feed
Tired of dodging clickbait traps while you scroll through your Facebook feed on the subway? So are the app developers at Facebook, who’ve been experimenting for months with new ways to prioritize the stories you see when you open the ubiquitous Facebook mobile app. To date, it’s mostly been a process of tracking likes and […]
The Power of Detail in Mobile App Interface Design
The bar is high for custom mobile app developers in 2015, with over 1,000 released every day in the Apple App Store alone. Mobile app development companies have to create better products than ever before if they hope to stand out — that applies to mobile games, education startups, and even FinTech app developers. Differentiating […]
WhatsApp Mobile Messaging App developers Drop Subscriptions
Mobile app developers behind the popular encrypted mobile messaging service WhatsApp have been in the news the past couple weeks as their service radically changed its pricing structure, dropping their “freemium” scheme with annual subscriptions in favor of a completely free version. This is a great thing for users, many of whom might consider switching […]
Facebook Mobile App Developers Testing Topical News Feeds
The mobile app development team at Facebook is in the news again this week as users notice an intriguing new feature rolling out: multiple, topical news feeds. Similar to the special interest feeds launched on the web app last fall and the standalone Facebook Paper app, the new feature will allow users to toggle between […]
Facebook Positioning Itself as “WeChat of the West”
Android app developers in the Asian market have been capitalizing on chat apps for years, combining the benefits of social connectivity, the decline of SMS, and the desire for simplicity to turn their chats apps (WeChat, Line, etc.) into one-stop-shops for everything from paying for services to shopping for clothes. Now San Francisco iPhone app […]