4 Ways to Reduce User Churn for Mobile App Startups
This is a guest post from our partners at Yodel Mobile, the leading global app marketing consultancy. It’s a common misconception that the acquisition of users is the main indicator of mobile app success. In reality, without active users, a high install rate doesn’t bring any business value. Therefore promoting engagement, customer lifetime value and […]
4 Remote Work Tips To Help Your Team Adapt To The ‘New Normal’
Original Article Featured in Forbes. We live in a time of uncertainty. It has been a year since the global Covid-19 pandemic started, but there doesn’t seem to be an end in sight. Has your business adapted to this “new normal” yet? Before the pandemic, Dogtown Media, my mobile app development firm, had a mixture of […]
How to Create a Functional IoT Value Proposition and Business Model
The Internet of Things (IoT) involves connecting sensors and devices to the Internet so that the data they generate can be aggregated and analyzed. This effort can inform how businesses run their operations, optimize their product lifecycles, and improve their equipment maintenance and repair schedules. Because IoT technology can be applied to any device or […]
5 Ways to Stop Skipping the Hard Questions of Entrepreneurship
Original article featured in Entrepreneur. Being passionate is human nature, particularly when you’re running your own business. But when that excitement takes the reins — something that routinely happens, for instance, when billionaire Elon Musk hops on Twitter — problems can result. In the past two months alone, Musk’s musings have led to his removal as chairman […]
Want to Adopt a Proactive Approach to Disruption? Here’s How.
Original Article Featured in Entrepreneur. Soon, Amazon won’t have to worry about accusations that the company treats its warehouse workers like robots. That’s because those workers will be robots. And it’s close to happening: In Japan, startups are working on autonomous robots that can unload shipping containers and run an entire warehouse without human direction or intervention. If and when this […]
4 Remote Work Tips To Adapt Your Business To Changing Circumstances
Original Article Featured in Forbes. Our society has been disrupted by the novel coronavirus. Around the world, airline flights have been grounded, communities have slowed to a crawl and countless lives have been affected. In the U.S. alone, we’ve harbored more than 2 million COVID-19 cases. It’s no wonder numerous companies (such as Twitter and Square) are encouraging […]
In An Age Of Disruption, Your Team Is Your Best Asset: Here’s How To Cultivate It
Original Article Featured in Forbes. Leonardo da Vinci designed a robotic knight more than 500 years ago. The term “artificial intelligence” was reportedly coined at Dartmouth College in the 1950s. Modern, commercial virtual reality first appeared during the arcade boom of the 1980s. According to Business Insider, the internet of things (IoT) is as old as the first wearable headsets from the late 1990s. Notice a pattern? Most […]
The Best Time to Start Your Tech Business Is Right Now — You Just Need the Passion to Do It
Original Article Featured in Thrive Global. It was 2007, and Steve Jobs had just announced the launch of Apple’s App Store to the world. After seeing and hearing him talk about this new technology, I was completely inspired. I had no idea what was ahead of me, but I knew what I wanted to do: […]
How to Pre-optimize Your Mobile App Before Launch
This guest-post is courtesy of our partners at Gummicube. While preparing for an app’s launch, it’s key to consider how it’s going to be marketed. Pre-optimization is one way to do just that. Pre-optimization is an App Store Optimization practice where you research and build out the app’s metadata and creative sets in an effort […]
Y Combinator’s Bold Basic Income Plan Is off to a Rocky Start
Ideas strictly in the realm of FinTech development aren’t the only ones making waves amongst finance industry insiders and economists. Universal basic income, a program in which citizens of a society receive a predetermined amount of money with no strings attached, has gained its fair share of media attention in recent years. And Y Combinator wants […]