Updating Your App to iOS 12 Offers Some Profound Benefits

August 1, 2018 - 5 minutes read

In our third entry of our special series about iOS 12, Apple’s newest and biggest operating system update ever, we’ll talk about the benefits that it brings to enterprises.

Higher Compatibility

Since the OS update is coming to over 20 devices, there is better backward compatibility for even older iPhones, iPads, and the last iPod Touch. This makes the new upgrade the broadest yet, and it’ll bring speed and higher performance to even the slowest Apple devices. Every device that supports a 64-bit chip will receive the update sometime in September this year.

Updating your app’s codebase to iOS 12’s newest API additions and removing deprecated code will help your app run bug-free and faster for users. And if you’ve still not upgraded from iOS 10 to iOS 11, don’t fall behind — your app may not work at all already since iOS 11 required an update from 32-bit to 64-bit apps.

Any app still running on iOS 10 code desperately needs a codebase update, and this may explain why your app’s user count has stagnated or gone down. Keeping code quality high, optimized, and up-to-date with industry and Apple standards will ensure your app is set up for success.

Solid Security

Of course, the update in operating systems means an update in security protocols. This is a huge benefit for consumers and app developers alike. Between streamlined two-factor authentication, end-to-end encryption on FaceTime, and better password manager features, Apple’s focusing on cybersecurity for every user.

At our Los Angeles iPhone app development studio, we ensure your app’s secure and protected from the get-go; our co-founder, Rob Pope, is a cybersecurity expert and ethical hacker, so you can rest assured that we’ll take every measure available to keep your app safe.

Reach More Users Than Ever Before

With the update coming to the widest range of Apple devices yet, your app will reach more users than ever. At this year’s Apple WWDC (World Wide Developer Conference), the company said it doesn’t intend to combine MacOS and iOS, but it later released a iOS 12 beta feature that easily allows app developers to create a MacOS version of their app. Although most Apple customers are repeat buyers for other devices in their household, your app can now reach MacBook users who don’t have iPhones, greatly broadening your ability to get more customers.

Apple’s revenues hit an all-time high in Q1 of 2018 when it reported its iPhone X was highly profitable. Apple’s stock has increased by 240% since Steve Jobs passed away. More consumers are buying iPhones, especially iPhone X, and most of them will be upgrading to iOS 12 after September. Make sure you are reaching everyone you can to boost your app downloads.

More Updates = More Possibilities

Apple’s augmented reality development toolkit, ARKit, is still growing and expanding. If your app uses AR technology, you’ll want to update your app quite often, since Apple is rapidly releasing updates to ARKit. And that’s just the tip of the iceberg — iOS 12 is also bringing a plethora of updates to machine learning, MedTech, device connectivity, and much more.

After Jobs left Apple in 2011, iOS has been getting updated 50% more often. This means the iOS landscape is always changing, improving, and being patched up. And while all users don’t update their phones immediately, the month-over-month adoption rates are high.

Set Yourself Up for Success!

If you wait too long, your app could be unusable, unstable, and unsecured, driving consumers to your competitors. Updating your app sooner, rather than later, ensures you’ll stay ahead of the curve (and your competition) from iOS 12’s Day 1 release.

Don’t know where to begin? Have no fear; Dogtown Media is here! Reach out today for a free tech consultation through this link — we respond to 99% of messages the same day!

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