On September 12th, Apple Will Unleash the iPhone 8

September 1, 2017 - 2 minutes read

The date iPhone app developers have been waiting for is officially here: September 12th. That’s when Apple will hold its next big event, unveiling the new iPhone and various updates for iOS devices. Invitations to the launch read, “Let’s met at our place,” making this the first event to be held at the Steve Jobs Theater on the Apple Park campus. What better place than a building named after Jobs to celebrate the tenth anniversary of the iPhone — and the bright future ahead.

Industry insiders believe that Apple will showcase the latest iteration of the iPhone 7 and 7 Plus with a new wireless charging feature in addition to the much-hyped iPhone 8. iPhone app developers who have been lapping up all the leaks and gossip about the new iPhone know what they are in for: 3D face recognition technology, edge-to-edge OLED display, wireless charging, and no home button. New SmartCam tech will integrate AR into the iPhone camera to identify different objects and environments and help iPhone users navigate around a new city. Rumors are also circulating about a Plus version of the 8 with a titanic 6.46-inch display, but it’s unclear whether or not that phone will be announced as well. This jumbo iPhone is expected to drop in 2018 with a price tag starting at $1200.

The latest iOS updates, announced last June, will finally be released in their finished versions. That is expected to include a new Apple TV with 4K support. This is decidedly a less exciting development for Apple fanatics, as it underlines the problems with Apple’s TV strategy. If Apple wants to take back its slice of the market from less expensive devices like Roku and Chromecast, is 4K the way to do it? The technology has yet to be widely adopted by consumers. Still, Bay Area app developers cannot wait for Tim Cook to hit the stage in Cupertino in less than two weeks to reveal the future of Apple.

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