A recent report from Venturebeat shows that Snapchat has tripled the number of daily video views on their mobile app platform since last May, clocking in at a staggering 6 billion. For comparison, developers at Facebook report figures of around 8 billion views per day. It’s worth pointing out here that Facebook is on desktop as well as mobile, making the numbers from Snapchat (which is exclusive to mobile devices) all the more impressive.
Advertisers and influencers are taking note, as the surprising numbers from Snapchat signal an increased consumption in general of video on mobile. The devices are faster, the connections are better, the apps are streamlined for it. New York iPhone app developers only have to ride the subway to notice the number of people with headphones in, engaging with video content on the go.
Whether or not Snapchat can be expected to catch up with social video titan Facebook is difficult to predict. Regardless, brands are taking note and becoming increasingly interested in working with mobile app developers to get their ad materials (and advertising dollars) off of the web and onto user-generated content platforms. Chances are we’d be seeing this shift even without the advent of ad-blockers, given the increasing irrelevance of younger demographics to traditional brand advertising.
With over 100 million active users on a monthly basis and video views at the top of the charts, iPhone app developers are sure to continue delivering products that bring video to users via mobile in new and innovative ways.Tags: ad blocking, Android, Apple, brand engagement, facebook, iOS, millennials, new york iphone app developer, snapchat, snapchat video, social media marketing, social media shares