The First 90 Days After App Launch: What to Expect and How to Thrive

Published on March 31, 2025

After reading this article, you’ll: Understand the critical performance metrics (e.g., retention, churn rate, active…

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How to Pre-optimize Your Mobile App Before Launch

Published on May 8, 2019

This guest-post is courtesy of our partners at Gummicube. While preparing for an app’s launch,…

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How to Launch Your App: Steps to Build a Mobile App People Will Love

Published on November 28, 2018

Have you ever had an idea for a mobile app but didn’t know where to…

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Ninety-Nine Problems: the Psychology of Mobile App Pricing

Published on February 15, 2016

Scroll through the Apple App Store or Google Play and you’ll quickly notice that 99%…

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