app marketing

How to Turn Your App Into A Profitable Business

Published on July 27, 2013

To maintain a sustainable business, app developers have to make money with their apps. Marketing and monetization strategies differ, depending on your user.

iTunes App Store Competition More Fierce Than Ever

Published on June 27, 2013

Just about any iPhone app developer you speak with will complain that getting their app…

Apple Hunts Down App Store Manipulators

Published on July 9, 2012

Apple hunts down app marketing firms that use shady techniques like bots or cheap labor to up their apps’ ranking. Some banned developers claim to be innocent.