User Needs: Providing a Service vs Solving a Problem

Published on June 10, 2016

Silicon Valley has a problem differentiating between “problems” and “annoyances.” Does the difference between these…

Read More

How to Tailor Ad Content on Facebook vs Google Adwords

Published on June 9, 2016

Facebook ads have quickly eclipsed Google Adwords as the mobile app developer’s go-to choice for…

Read More

How to Pitch Your Startup and Get Investment Capital

Published on June 7, 2016

In a recent episode of This American Life, first-time startup founder Alex Blumberg found himself…

Read More

How to Market Your Startup for Maximum Discoverability

Published on June 7, 2016

If you figured acquiring loyal users for your app would be cheap, brace yourself for…

Read More

Eat, Sleep, Code, Recharge: Downtime Matters for Developers

Published on June 7, 2016

The iPhone app development community, more so than other industries, places an extremely high value…

Read More

Microsoft the Latest Tech Titan to Enter the VR Space

Published on June 3, 2016

Virtual reality (VR) is a hot topic among mobile app developers these days. We’ve lead…

Read More

The next Unicorn Sharing Economy App Will Sell By-Products

Published on June 2, 2016

By-products are a huge problem in the global economy, on both the large and small…

Read More

Don’t Start with the Sales Funnel: Start with the Value

Published on May 31, 2016

“Value-added marketing” is a big buzzword in the mobile app development community these days. The…

Read More

Taiwan-US Investment Conference Builds Bridges in Tech

Published on May 27, 2016

Taiwan is an exciting place for startups and mobile app developers these days. Long known…

Read More

Explain Like I’m Five: UX vs UI vs Graphic Designers

Published on May 19, 2016

You say tom-ay-to, I say tom-ah-to. I say UX designer, you say “what’s UX exactly?”…

Read More