Siri Is Finally Bridging the Gap Between Mobile and Desktop
When Apple bought Siri back in 2010, few San Francisco iPhone app developers believed it would become quite so central to the mobile experience. That success on mobile has made Mac devotees eager to use the personal assistant on other apple devices and platforms — yet it’s been years without an apparent move to jump […]
How to Reach Evangelist Users by Breaking All the Rules
This year’s Apple Design Awards are live, featuring as usual a diverse mix of iPhone app developers across a variety of markets. While the apps themselves couldn’t be more different, they all have one thing in common — a design tied directly to their core mission and a marketing strategy that effectively reaches their ideal […]