ASO 2.0: Advanced App Store Optimization Strategies for 2025
Key Takeaways ASO evolves to ASO 2.0: App Store Optimization in 2025 goes beyond basic keywords. With over 1.5 million apps on each major store, succeeding requires a holistic approach that improves visibility and conversion. ASO 2.0 integrates advanced tactics – think AI-driven keyword intelligence, personalized content, and user engagement metrics – to help quality […]
4 Ways to Reduce User Churn for Mobile App Startups
This is a guest post from our partners at Yodel Mobile, the leading global app marketing consultancy. It’s a common misconception that the acquisition of users is the main indicator of mobile app success. In reality, without active users, a high install rate doesn’t bring any business value. Therefore promoting engagement, customer lifetime value and […]
Dogtown Media is Recognized by Techreviewer as a Top US-Based Mobile App Development Company
As we’ve always said, If you can dream it, we can build it — that’s our motto! Over the past decade, we’ve worked shoulder-to-shoulder with clients all around the world to commit to that motto. We couldn’t be happier to see it pay off. And to that, we would like to extend a huge thank […]
3 Mobile App Industries You Can Expect AI to Revolutionize in 2022
Nowadays it seems as though artificial intelligence (AI) has been integrated into nearly every aspect of our daily lives, from opening our smartphones with Face ID to Amazon recommending products for us to buy. And, there’s no denying that the integration of AI for these different applications has made our lives easier. To serve our Las […]
App Marketing Series: 3 Tips to Grow Your App by Putting Retention First
Recently, the Dogtown Media team sat down with our friends at Yodel Mobile – an award-winning app marketing agency – to explore app retention. Be sure to check out their phenomenal app marketing services, and be sure to reach out! You never get a second chance to make a first impression. So why don’t we […]
Is Youth the Secret to Better AI Algorithms?
Artificial intelligence (AI) may be a subset of the well-defined and documented field of computer science, but the theory behind AI programming varies from developer to developer. For example, some view AI as a purely algorithmic true/false approach, while others believe AI should be modeled more closely after the human brain. Alan Turing, the famous […]
How Machine Learning Is Changing Marketing
Machine learning is going to change every industry. Want to know how it will affect yours and how you can start using it? Download our Free Machine Learning Whitepaper right now! Data is the new oil. Its return on investment is high, and having more is always better — if you know how to use it. In […]
Boost Your Brand With These Tips From Our CEO and Other Business Leaders
Connecting with potential clients and customers can be a vexing conundrum. In a recent article for ReadWrite, author Frank Landman dives into this subject and takes a look at how business leaders like our CEO are rising above the noise to produce brands that stand out. On Authenticity and Emotion The established platforms for digital marketing have […]
Where Do Tech Titans Draw the Lines on Data?
It’s difficult to look past Facebook’s recent data abuse scandal involving London-based data analytics firm Cambridge Analytica. We know Facebook’s been reckless with securing their data, especially against developers who take advantage of lax rules set in place. After all, that’s how the data scandal occurred in the first place. Data Can Be Dangerous When […]
The Major Highlights from Mary Meeker’s 2018 Internet Trends Report
Venture capitalist Mary Meeker is a rarity among her colleagues; being a woman in a traditionally male-dominated field, Meeker releases a thorough, densely-packed report of insights into Internet trends once a year. She’ll release updates periodically throughout the year, but this report has become a highly-anticipated annual event for most Internet and tech professionals. Meeker’s […]