Facebook Will Likely Have to Testify About Those Russian Ads
Any banking app developer online during last year’s contentious U.S. presidential election knows that the social media landscape was a mess. In the era of Facebook and Twitter, civic debate is now powered as much by memes and the dreaded fake news as much as it is an exchange of thoughts and ideas. But since […]
Buying Music Rights May Be Facebook’s Ticket to Beat YouTube
As app developers know, Mark Zuckerberg will not rest until Facebook is a one-stop online media powerhouse. So how is Facebook going to beat YouTube, one of its biggest rivals for our attention spans (not to mention advertising dollars)? In addition to its new video tab Watch, the platform is trying to broker a deal […]
Google Continues Its Seemingly Impossible Growth Streak
The sheer scale of Google’s operations continues to boggle the minds of Android app developers. Nobody thinks of the behemoth as just a search engine anymore — even the most tech illiterate among us know that the company’s vast operations extend into every facet of tech imaginable: mobile, research, life sciences, investment, and beyond. Google […]
Facebook’s Original Streaming Content Is In the Works
The San Francisco mobile app development community has long known about Facebook’s interest in launching streaming content, but until now details were scant. Plans to showcase original content at the F8 developers conference in April and the Cannes Lions advertising festival earlier this month fell through, leaving the tech industry to wonder if the social […]
5 Problems That Drive User Churn (and What to Do About Them)
Analytics firm Localytics recently released some numbers that chilled mobile app developers to the bone: 63% of mobile users will use an app 10 times or less before scrapping it. Perhaps even more alarming is the fact that 23% of users launch an app just once before deleting it. Users trust their gut when it […]
Geofilter Patent Could Help Protect Snap Inc. from Copycats
After the initial hype of its IPO settled down, many mobile app developers were left wondering where Snapchat could go next. User growth was slowing even before the company went public, and its main competitor Facebook has been steadily cloning its defining features ever since Snap Inc. CEO Evan Spiegel turned down Mark Zuckerberg’s offer […]
Google Vows Change After Ad Firms Exit Over Offensive Videos
Mobile app developers who have found themselves lost in a YouTube hole can attest to the existence of the platform’s dark corners. Really you don’t have to plunge all that far to find vile content — just look at the comments on even the most innocuous videos (although you’d be better off if you didn’t). […]