Uber Trying to Win Back Their Most Valued Resource: Drivers
Uber, like any sharing-economy mobile app developer, has two main resources: workers and customers. This may sound simplistic, but it’s actually a tricky and unique balance in the on-demand startup industry, compared with worker and consumer relations in more traditional companies. When a mobile app becomes the interface between employer and employee, efficiency increases — […]
Apple Says App Store Ad Changes Won’t Hurt Small Developers
iPhone app developers have been voicing concerns about Apple’s new App Store app-install advertising proposal, after an email to developers announcing the beta program went out to the development community. According to Apple, Search Ads will be similar to Google Adwords in that users will place bids on relevant keywords in order to appear at […]
Twilio Defies Brexit to Blaze Trail for Tech IPOs
Communication software startup Twilio’s decision to launch their IPO the day before Brexit was one of the more mysterious financial moves in tech this quarter. Depending on your perspective, it was either brilliant or deranged — particularly given the pressure on the company to perform after last season’s disappointing crop of tech IPOs. On the […]
How to Reach Evangelist Users by Breaking All the Rules
This year’s Apple Design Awards are live, featuring as usual a diverse mix of iPhone app developers across a variety of markets. While the apps themselves couldn’t be more different, they all have one thing in common — a design tied directly to their core mission and a marketing strategy that effectively reaches their ideal […]
Paid vs Free: What’s Best for Your Mobile App Idea
Fact: making your dream app costs money. Another fact: over 90% of mobile apps cost exactly zero dollars for users to download. So, if most apps are free, where did 2015’s approximately 60 billion dollars in mobile app developer revenue come from? And more importantly, what price is best for your app: 99 cents? 4.99? […]
How to Meet Investors Who Will Fund Your Startup Idea
You have a great startup or iPhone app idea. Maybe you’ve even assembled a small team or developed a prototype. The next step is ripe for the taking — but first you need funding to make hires, grow the product, and market it to relevant users. The question is, where do you look? The answer […]
Scholarship Programs Are a Missed Opportunity for EdTech Startups
The scholarship system offsetting the ballooning cost of a US college degree is undeniably broken. Can EdTech startups and mobile app developers offer solutions to help students pursue their futures? Workplace studies routinely find a staggering difference in income potential between a college graduate and someone with only a high school degree. Overall, college degree-holders […]
How Can I Develop a Profitable App?
Growing your mobile app idea from concept to prototype may be relatively straightforward, but monetizing your app once it’s on the market is a totally different ballgame. In a mobile ecosystem where well over 90 percent of apps fail to generate significant revenue, any mobile app developer with industry experience can tell you that monetization […]
User Needs: Providing a Service vs Solving a Problem
Silicon Valley has a problem differentiating between “problems” and “annoyances.” Does the difference between these two words have a lasting impact on the way US mobile app developers are perceived around the world? In a recent post to Medium, Permutation AI’s CEO argues that the answer may be “yes.” Being as our number one piece […]
How to Pitch Your Startup and Get Investment Capital
In a recent episode of This American Life, first-time startup founder Alex Blumberg found himself in a situation most iPhone app developers would kill for: meeting one-on-one with investor Chris Sacca (of Twitter, Instagram, etc.) to pitch his app idea. Unfortunately, the meeting didn’t go as planned — to put it lightly, Blumberg crashed and […]