How to Market Your Startup for Maximum Discoverability

Published on June 7, 2016

If you figured acquiring loyal users for your app would be cheap, brace yourself for…

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Eat, Sleep, Code, Recharge: Downtime Matters for Developers

Published on June 7, 2016

The iPhone app development community, more so than other industries, places an extremely high value…

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The next Unicorn Sharing Economy App Will Sell By-Products

Published on June 2, 2016

By-products are a huge problem in the global economy, on both the large and small…

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Don’t Start with the Sales Funnel: Start with the Value

Published on May 31, 2016

“Value-added marketing” is a big buzzword in the mobile app development community these days. The…

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The Importance of Scalability in Minimum Viable Products

Published on May 26, 2016

Validating a business model is more important than ever for startups in today’s mobile app…

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4 Lessons Startups Can Learn from Small Businesses

Published on May 16, 2016

According to CB Insights, only 1.28% of startups become unicorns. Does that make the other…

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Bootstrapping vs Crowdfunding vs Venture Capital Firms

Published on May 10, 2016

Virtually all businesses require some form of investment to get off the ground. It’s certainly…

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What If Someone Steals My Great App Idea?

Published on May 9, 2016

Startup founders are protective of their ideas, and for good reason. While it’s true that…

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How Much Equity Should Early Startup Team Members Get?

Published on May 6, 2016

In a particularly emotional segment of the popular podcast Startup by Alex Blumberg, two co-founders…

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Design Vs. Time to Market for Mobile App Developers

Published on May 1, 2016

If startup culture had a mantra, it would probably be “always be shipping.” Market validation…

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