Startup Zone

How and Why to Create User Personas for your App

Published on October 25, 2016

User personas are one of the most mysterious parts of the app user experience (UX)…

Published on October 21, 2016

Would you go spelunking without a headlamp? What about mountaineering without a map? Well, pursuing…

Published on October 14, 2016

FinTech is an exciting place for Los Angeles app developers to be right now. Startups…

Published on October 6, 2016

Design decides if your users stick around. Design determines when your startup will become profitable….

Published on September 28, 2016

Marketing and growth strategy are the “software” of a startup. The “hardware” is the system…

Published on September 22, 2016

Getting your app idea off the ground is similar to getting a rocket into space….

Published on August 30, 2016

Your app is a vault, filled with valuable data. Custom content. User emails. Images. Videos….

Published on August 23, 2016

Non-technical startup founders often get a bad rap in the tech world. This is partly…

Published on August 16, 2016

Submitting apps to the Apple App Store is the scariest part of mobile app development….

Published on August 9, 2016

Think about this for a second: Apple has twice as many credit cards on file…