How to Leverage Your Personal Story to Grow a Startup

When you’re navigating the complex world of marketing a mobile startup, storytelling should be your guiding star. Chances are, your personal story was the spark that lead you to build a mobile app in the first place. And chances are, your story is the number one most powerful tool in your toolkit when it comes […]
Microsoft Re-Enters Smartwatch App Market with Band

Microsoft unveiled an update to the Microsoft Band this week, including some new features that make it an intriguing alternative to the more expensive Apple Watch. The device is surprisingly feature-heavy at the $249 price point, giving smartwatch developers at the New York launch event plenty to talk about. Microsoft arguably “almost” created the smartwatch […]