When It Comes to Freemium, the User Isn’t Always Right

Published on April 12, 2016

That first wave of media attention when you launch a startup is always a gratifying…

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How the Psychology of First Impressions Defines Startups

Published on April 12, 2016

Making an app is, in many ways, like preparing a good meal — long hours…

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3 Growth Hacking Tips to Grow Your Mobile App Startup

Published on April 11, 2016

Growth hacking has quickly become a popular buzzword in the startup community. Unfortunately, it’s not…

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Surprising Startup Lessons from Con Artists & Salespeople

Published on April 7, 2016

No matter how altruistic your startup’s goal, the only feature that ultimately matters for iPhone…

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How to Write a Tech Press Release That Actually Gets Read

Published on April 5, 2016

Press releases may be the dinosaurs of growth hacking, but that doesn’t mean they’re going…

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How to Build Secure Mobile Apps That Keep User Data Safe

Published on April 1, 2016

VR may have ruled the product side of this year’s SXSW Interactive, but security was…

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What Will User-generated Virtual Reality Look Like?

Published on March 29, 2016

Virtual reality dominated the stage at this year’s SXSW Interactive, leading many mobile app developers…

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Side Projects and the Art of Solving User Problems

Published on March 24, 2016

Content marketing trumped traditional banner ads on desktop and mobile because it offered something that…

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Obama’s SXSW Speech Underscores Encryption Uncertainties

Published on March 22, 2016

Technology and politics are two of the most complex sectors in the national economy. Huge…

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Virtual Reality Is Here. What Does That Mean for Developers?

Published on March 21, 2016

SXSW Interactive is unpredictable. The eclectic mix of startups, brands, corporations, app developers, and media…

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