Pitching is storytelling. Your challenge: finding the narrative that drives your iPhone app idea.

How to Pitch Your Startup and Get Investment Capital

Published on June 7, 2016

In a recent episode of This American Life, first-time startup founder Alex Blumberg found himself…

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Ninety-Nine Problems: the Psychology of Mobile App Pricing

Published on February 15, 2016

Scroll through the Apple App Store or Google Play and you’ll quickly notice that 99%…

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