H-1B Visa Policy Remains Unclear for Tech Companies
While the Trump administration has made no bones about their policy plans for illegal and unskilled immigrants, immediate plans for overhauling highly-skilled immigration via H–1B visas remains unclear. This is bad news for app developers, since it’s actually an area that needs serious attention — between the lottery-style assignment system and the ease of abuse […]
What Happens When App Growth Hacking Backfires
If, like the vast majority of Americans, you have a phone and a few friends, you probably heard of “ChitChat” last week when a “friend” invited you via SMS. You might be thinking the mobile app developers behind the app are celebrating a growth hacking victory. On the contrary, they’re probably in the process of […]
What’s better for developer productivity: music or silence?
The question of what music is best for triggering app developer productivity — if any at all — is a debate that has raged on since, if not the dawn of time, at least the introduction of the iPhone. Every developer is likely to have their own answer, but there are a few trends that […]
How to Perform a Competitive Analysis for Your App Idea
Would you go spelunking without a headlamp? What about mountaineering without a map? Well, pursuing your great app idea without performing a competitive analysis would be just as foolish. Finding and analyzing your competitors will shine a light on the “roadmap” for your business. Without it, you miss out on the chance to fill actual […]
The “API Economy” Isn’t a Fad, But It Won’t Eat Backend Tech
“Software is eating the world,” goes the infamous quip from startup investor Marc Andreessen. If that’s true, then APIs are part of a balanced diet for mobile app developers. Sure, the “API trend” that promised developers the ability to patch together complex software with APIs alone never really came to pass, but cloud APIs have […]
How to Reach Evangelist Users by Breaking All the Rules
This year’s Apple Design Awards are live, featuring as usual a diverse mix of iPhone app developers across a variety of markets. While the apps themselves couldn’t be more different, they all have one thing in common — a design tied directly to their core mission and a marketing strategy that effectively reaches their ideal […]
How to Turn Your Beta Users into Brand Evangelists
It helps to have user data when developing a high-quality mobile app, and one of the best ways to get that data is by launching a beta version to a small, understanding group of initial users. Whether the beta users are friends, associates, or simply interested consumers, beta launches provide iPhone app developers the perfect […]
How the Psychology of First Impressions Defines Startups
Making an app is, in many ways, like preparing a good meal — long hours of preparation for something consumed in the blink of an eye. Mobile app developers and UI designers labor endlessly on the home screens and initial on-boarding experience because the data shows that users judge whether or not to abandon an […]
How to Future-proof Job Titles in Your Startup
In established mobile app development enterprises, the question of who gets what title is relatively simple. The most experienced iPhone app developer is obviously the senior iOS developer. Who’s most qualified to manage big-picture company growth? That’d be the CEO. …But for early-stage startups, the question of roles and titles is a little more convoluted, […]
Apple Cites First Amendment in San Bernardino Court Case
Apple is far from throwing in the towel in their high-profile court case with the FBI this month. While law enforcement continues to portray the tech giant’s stance on creating a “back door” into their products as a roadblock to justice, iPhone app developers worldwide — and much of the American public — believe the action […]