Fitbit Set to Launch Next-Generation of Wearable Devices

July 24, 2014 - 2 minutes read

fitbit wearables

After recalling the Fitbit Force in the wake consumer complaints that resulted in a class-action lawsuit, Fitbit is gearing up for a reentry into the fitness tracking market. The company’s upcoming products include the PurePulse, the Fitbit Surge and the Fitbit Charge.

According to a recently filed trademark application, the PurePulse is a multifunctional wristband wearable built around an optical-display heart rate monitor. It will also offer numerous other performance features, including workout intensity, the number of calories burned, and time tracking capabilities.

The Fitbit Surge is apparently aimed at running enthusiasts, offering weather data including wind speed, wind direction and atmospheric conditions. It can also measure the wearer’s heart rate, direction of movement, distance traveled, average speed and GPS position. Users can also receive notifications of incoming messages and phone calls, track their sleep data, and access altimeters, pedometers and heart rate information. The Fitbit Charge is an entry-level device similar to the Surge, but without the GPS and atmospheric conditions trackers.

According to Fitbit CEO James Park, the company is aiming to introduce a diversified line of tracking products aimed at both casual users and avid exercise fanatics. The upcoming release of the PurePulse, Surge and Charge indicate the company is not going to refine and rerelease the controversial Fitbit Force.

For Bluetooth app developers, the fitness vertical holds a great deal of promise. Fitbit is just one of an expanding list of major manufacturers creating specialized devices for this market, which continues to show strong growth potential.

If you’re involved with iPhone app development in San Francisco, look to the iPhone 5S to market your software. During the 2014 Stanley Cup Finals, Apple ran iPhone 5S ads promoting the smartphone’s long list of integrated health and fitness features, suggesting this is a strong area of interest for the tech giant.

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