According to forecasts by Morgan Stanley’s analyst Katy Huberty Apple may introduce a true mobile wallet in IOS7 this summer.
Dubbed a “killer app” by the analyst it is exepcted to preview preview at the Apple Worldwide Developers Conference in June. Apple introduced Passbook in IOS6 which allows for gift vouchers and the like to pay for goods but Huberty suggest the next step will arrive in IOS7 with a full payment app.
NFC (Near Field Communication) has been the expected next payment revolution for some time now but hasn’t lived up to expectations. Android, BlackBerry 10, and Windows Phone 8 mobile operating systems already support NFC but apple is unlikely to jump on this bandwagon. Huberty believes the company will launch the iPhone 5S and a much-rumored low-cost iPhone in September and a new 9.7-inch iPad and iPad Mini sometime in the quarter that ends in late September.
So far big players in the tech and retail industry have had very little traction getting consumers to adopt their own mobile wallet solutions. Isis and Google Wallet are two examples of digital wallets that had high hopes but ended up crashing and burning. As an iPhone app developer in San Diego we’ll study the impending IOS7 release to make sure our apps take full advantage of any new technology advances. Mobile app developers may be able to unlock a plethora of value from a native mobile wallet solution. Many in the iPhone app developer community are anticipating big news from Apple this June and rest assured we’ll be tuned in to WWDC anxiously awaiting the game-changing news.Tags: app store, iOS, ios6, ios7, iphone app, mobile app, mobile payments, nfc