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app marketing

How to Tailor Ad Content on Facebook vs Google Adwords

Published on June 9, 2016

Facebook ads have quickly eclipsed Google Adwords as the mobile app developer’s go-to choice for…

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How to Market Your Startup for Maximum Discoverability

Published on June 7, 2016

If you figured acquiring loyal users for your app would be cheap, brace yourself for…

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Why Would Apple Drop the Headphone Jack from New iPhone?

Published on June 6, 2016

Apple has a history of making their own rules rather than following consumer expectations. In…

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The next Unicorn Sharing Economy App Will Sell By-Products

Published on June 2, 2016

By-products are a huge problem in the global economy, on both the large and small…

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Don’t Start with the Sales Funnel: Start with the Value

Published on May 31, 2016

“Value-added marketing” is a big buzzword in the mobile app development community these days. The…

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The Cult of Failure: Why Startup Culture Celebrates Mistakes

Published on May 23, 2016

One failure is bad. Two is questionable. Three indicates persistence. Beyond that? Unstoppable. One of…

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Explain Like I’m Five: UX vs UI vs Graphic Designers

Published on May 19, 2016

You say tom-ay-to, I say tom-ah-to. I say UX designer, you say “what’s UX exactly?”…

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4 Ways to Guarantee Your Startup Doesn’t Get Funded

Published on April 28, 2016

Venture capital firms, angel investors, and iPhone app development companies all have one big factor…

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How to Turn Your Beta Users into Brand Evangelists

Published on April 25, 2016

It helps to have user data when developing a high-quality mobile app, and one of…

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Why Experience Is the Least Important Trait for Tech Teams

Published on April 21, 2016

Building a team is no easy feat, especially for a scrappy startup with short industry…

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