
app marketing

The Basic Principles of Good App Design
Published on October 6, 2016Design decides if your users stick around. Design determines when your startup will become profitable….
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For Twitter CEO, A Turnaround in a Cul-de-sac
Published on October 6, 2016Twitter stock is up to over $23 at the time of this writing — but…
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Google Hires Former Amazon and Apple Hardware Chief
Published on October 4, 2016Apple and Android app developers have been watching Google go through a slow-motion metamorphosis the…
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Building Apps 101: The Core Resources Tech Startups Need
Published on September 28, 2016Marketing and growth strategy are the “software” of a startup. The “hardware” is the system…
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Getting Your App Idea off the Ground: Zero to Critical Mass
Published on September 22, 2016Getting your app idea off the ground is similar to getting a rocket into space….
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How Startups Can Succeed as “Mega-Apps” Dominate App Store
Published on September 19, 2016Apps are like people — they tend to congregate in the interest of convenience. User…
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Studies Show Diverse Startup Teams Outperform Their Peers
Published on September 16, 2016Diversity is more than just a buzzword in Silicon Valley. A study in the last…
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3 “Easy” Startup Roles, and Why They Aren’t Actually Easy
Published on September 12, 2016Engineers can dismiss designers as frivolous and unskilled. Designers are just as likely to dismiss…
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App Store Sees 106% Growth as iPhone 7 Launches
Published on September 8, 2016This has been a huge week for iPhone app developers. First, thanks to an unintended…
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Founder Problems: Mobile Advertising Is Fundamentally Broken
Published on August 22, 2016Have you surfed the web on your iPhone or Android without an ad blocker lately?…
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