The celebrate the launch of its new coins Amazon is giving away “tens of millions of dollars” of the virtual currency. The hand out is going Kindle Fire users as part of its latest bid to lure IOS and Android users to the platform.
The retail giant launched its new currency with the promotion that will see all Kindle Fire owners gifted with 500 Coins. The coins can be used to purchase apps and in-app items on the Kindle Fire.
The new currency is aimed at increasing Kindle Fire apps buy and putting more money in the hands of developers. Revenue sharing on apps and in-app purchases will operate in the same manner it did before Coins. Developers will get a 70 percent cut of the revenue with Coins.
Amazon Vice President of Apps said “We will continue to add more ways to earn and spend Coins on a wider range of content and activities,” George said. “Today is Day One for Coins.”