How to Tailor Ad Content on Facebook vs Google Adwords

Published on June 9, 2016

Facebook ads have quickly eclipsed Google Adwords as the mobile app developer’s go-to choice for…

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Eat, Sleep, Code, Recharge: Downtime Matters for Developers

Published on June 7, 2016

The iPhone app development community, more so than other industries, places an extremely high value…

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Decoding Healthcare: Congress Pushing for Medtech Progress

Published on June 7, 2016

iPhone app developers have been pushing for MedTech for years. The value modern, mobile software…

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The next Unicorn Sharing Economy App Will Sell By-Products

Published on June 2, 2016

By-products are a huge problem in the global economy, on both the large and small…

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iOS vs Android: How to Create a Compelling UI

Published on May 24, 2016

One of the biggest misconceptions about UI design from newcomers to mobile app development is…

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Explain Like I’m Five: UX vs UI vs Graphic Designers

Published on May 19, 2016

You say tom-ay-to, I say tom-ah-to. I say UX designer, you say “what’s UX exactly?”…

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4 Lessons Startups Can Learn from Small Businesses

Published on May 16, 2016

According to CB Insights, only 1.28% of startups become unicorns. Does that make the other…

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Conversion, Statistics, Data: It’s All about Happy Users

Published on May 13, 2016

  Communication between PMs, developers, and designers can at times resemble a peace summit between…

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How to Use Notifications to Retain Mobile App Users

Published on May 10, 2016

I don’t believe I’m alone when I say that at least half the apps on…

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What If Someone Steals My Great App Idea?

Published on May 9, 2016

Startup founders are protective of their ideas, and for good reason. While it’s true that…

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