How to Build a Startup Team From Scratch

“The most important thing for you as an entrepreneur trying to build something is, you need to build a really good team. And that’s what I spend all my time on… I spend probably 25 percent of my time recruiting, finding good people… to put them in more impactful roles. —Mark Zuckerburg 25 percent — […]
When Will ‘The Next Big Thing’ Arrive on the Tech Scene?

Mobile and web app platforms have been relatively stable recently, fostering a golden age of functional apps and short runways to startup success. Stability, however, isn’t always the best for tech, which thrives on novelty and innovation. The sentiment among Boston iPhone app developers seems to be that “something” is coming up on the horizon. […]
Data Shows Generation Z Could Solve Tech’s Gender Imbalance

Tech has long been a predominantly masculine endeavor. Female startup founders face challenges getting capital (and getting taken seriously), something most techies realize but feel powerless to change. Part of the problem is simply the high demand for a scarcity of tech talent. Many companies are left scrambling for app developers and technical employees, offering […]
iOS vs Android: How to Choose a Platform

Choosing a platform isn’t easy, but it’s one of the most important decisions faced by early-stage startups. Depending on the services your app offers, choosing the right platform can mean the difference between success and failure — no matter how talented your mobile app development team. We’ve guided hundreds of startups through the planning, development, […]
Uber Rushes to Claim the “Uber for X” Startup Market

Uber just made UberRush available publicly to mobile app developers, allowing anyone to build on-demand services on top of Uber’s existing driver and delivery network. The result? A much shorter runway for small startups looking to become “Uber for X.” Rather than sourcing and maintaining their own fleet of drivers or delivery people, developers can pay […]
Freemium Pricing: Can it Work for My App?

In just a few years, freemium pricing for mobile apps has gone from an unusual fringe strategy to the dominant pricing scheme in the mobile app industry. How dominant? Well, in 2014 98% of all app revenue in Google Play came from freemium apps in the form of in-app purchases and monthly subscription fees. Apple […]
Slack Vs Hipchat: Communication Isn’t Just about Tools

“It’s a poor carpenter that blames their tools.” It may be a cliche, but that doesn’t make it any less true, for carpenters and iPad app developers alike. Most app development companies (and many non-tech companies) made the switch to Slack, Hipchat, and other chat-based workplace communication tools over the past year. As users move […]
Design Vs. Time to Market for Mobile App Developers

If startup culture had a mantra, it would probably be “always be shipping.” Market validation is key to fast-moving industries like iPhone app development, and startups that enter the market early with a cutting-edge idea often gain critical user traction — even if the initial launch is less than polished. On the flip side, the […]
Why STEM Education Matters for the Future of US Tech

Computer science and STEM (Science, Technology, Engineering and Math) education are something we feel very strongly about at Dogtown Media. Many members of our mobile app development team are involved in tech education advocacy — our CEO Marc Fischer even teaches app development at Santa Monica college, and has spoken to student groups on the […]
When It Comes to Freemium, the User Isn’t Always Right

That first wave of media attention when you launch a startup is always a gratifying feeling for first-time iPhone and Android app developers. Even if it’s a struggle to keep up with on the software side, the tidal wave of data from a spike in downloads can offer enormous value. As with every part of […]