4 Ways to Guarantee Your Startup Doesn’t Get Funded
Venture capital firms, angel investors, and iPhone app development companies all have one big factor in common: they hear dozens of new startup ideas every single day. The mobile industry is only growing in 2016, and with that growth comes a rush of smart young technologists and entrepreneurs with big dreams. More often than not, […]
Exploring London’s Tech Scene at Innovation Warehouse
Dogtown Media met with key Innovation Warehouse staff today to discuss London’s rapid tech growth and Dogtown’s role in the local mobile startup scene. London’s startup ecosystem is growing quickly, and CEO Marc Fischer is aiming to expand Dogtown’s local presence in the coming years. With 100+ Apple App Store launches to date, the company has […]
How to Turn Your Beta Users into Brand Evangelists
It helps to have user data when developing a high-quality mobile app, and one of the best ways to get that data is by launching a beta version to a small, understanding group of initial users. Whether the beta users are friends, associates, or simply interested consumers, beta launches provide iPhone app developers the perfect […]
Why Experience Is the Least Important Trait for Tech Teams
Building a team is no easy feat, especially for a scrappy startup with short industry traction and limited funding. Even at big companies like Facebook, hiring takes up an enormous part of leadership’s time. The reason for this is simple: startups are an emotional rollercoaster for early team members, so it’s critical that they are […]
When It Comes to Freemium, the User Isn’t Always Right
That first wave of media attention when you launch a startup is always a gratifying feeling for first-time iPhone and Android app developers. Even if it’s a struggle to keep up with on the software side, the tidal wave of data from a spike in downloads can offer enormous value. As with every part of […]
How the Psychology of First Impressions Defines Startups
Making an app is, in many ways, like preparing a good meal — long hours of preparation for something consumed in the blink of an eye. Mobile app developers and UI designers labor endlessly on the home screens and initial on-boarding experience because the data shows that users judge whether or not to abandon an […]
3 Growth Hacking Tips to Grow Your Mobile App Startup
Growth hacking has quickly become a popular buzzword in the startup community. Unfortunately, it’s not necessarily become popular for all the right reasons. Before we get into our tips, let’s dispel the biggest myth many mobile app developers have about growth hacking: the idea that it’s “easy.” When an iPhone app developer hears the word […]
What Twitter’s #RIPTwitter Fiasco Can Teach Young Startups
If you’re a Twitter user, you’ve probably noticed the #RIPTwitter hashtag floating around your Twitter feed. (Whether that feed appears chronological or dynamic is another discussion.) For iPhone and Android app developers, watching the once-promising unicorn startup drop in value from an initial high of $45 per share to today’s low of under $20 has […]
How to Leverage Customer Service to Bootstrap a Beta Product
Bootstrapping is hard. Ridiculously hard. (Trust us, we all worked on startup teams for years before going into iPhone app development full-time at Dogtown Media.) Even if your app idea is completely new and innovative, it’s bound to spawn competing iPad app developers the second you go public — and those competitors will have the […]
Side Projects and the Art of Solving User Problems
Content marketing trumped traditional banner ads on desktop and mobile because it offered something that actually got user’s attention: value. On desktop, iPhone app developers and startup founders blog about their knowledge to both help the community and bring like-minded people to their brand. On mobile, integrated content helps third-party brands reach users in a […]