The Challenge
The existing Cone Health patient referral process was cumbersome for physicians. When a patient suffers a ST-Elevation Myocardial Infarction (STEMI), where a patient’s artery is blocked, preventing oxygen flow to the heart, the delay in receiving care can be fatal. By streamlining that referral process, Dogtown Media and Cone Health aimed to decrease the time taken to refer patients for emergent care, ultimately leading to more lives saved.